Available on-demand!

Get Part 2 here

A lot of us know that any SEO campaign begins with keyword research. Less of us, however, have a solid understanding of exactly what effective keyword research entails.

• Are you seeking to expand on existing keyword targets or expanding into new categories?
• Are you going after terms your comeptitors are ranking for already?
• Are you targeting head terms, torso terms, or long-tail keywords?
• Is there a Quick Answers or Local 3-Pack universal listing on the SERP(s) you want to get placement in?

Join BrightEdge Head of Onboarding and Platform Training Bill Fergusson in this comprehensive and interactive 2-part walkthrough of how to do all of the above and more.

This is an interactive tutorial. To be able to follow along, download the worksheet right here.

Register now.

Available On Demand Now

For the first time ever, we brought together 4 titans of SEO for a live community Q&A. 

• Dre de Vera, Search Marketing Global Lead from Workday
• Yulia Kronrod, Director, SEO and Paid Media, Customer Experience, from Insureon
• Eugene Feygin, SEO Manager from SearsPartsDirect
• Kirill Kronrod, Manager, Global SEO, Site Search, ASO and Search Analytics, from Adobe

We covered on-page, off-page, backlinks, content, social, vertical search.

Erik Newton and Mark Aspillera of BrightEdge moderated.

This was an interactive session with more than 150 questions asked.

Oh, and the fire alarm went off at 35:48, but we kept the webinar rolling as 4 of the 6 of us evacuated the building and dialed back in from the car.

Register now.

Available on demand!

In this webinar you will learn an easy-to-follow checklist on how to triage issues when you see drops in organic rank and traffic.

There can be many reasons for drops in rank and traffic, but we'll walk through some of the most common issues and some of the more niche use cases out there.

Some of the areas and functions we'll cover:

1. Google Search Console
2. Web Analytics
3. Technical Audits
4. SERP layouts
5. Competitive Analysis
6. Backlinks
7. Content Audit

Register now.

Available on-demand

Join us for this webinar by BrightEdge Solutions Consultant Michael Mazzone. In it he covers:

1. Executive Dashboard
2. Primary Competitor Insights
3. Category Action Plans
4. Editing, Time Frames, Events, and Dashboard Distribution

This material is designed for and appropriate for BrightEdge beginners and intermediate-level users. Listen to one BrightEdge customer discuss Storybuilder and how they use it.

Register now.