Industry Webinar - Healthcare

Learn the key industry trends, use cases, and BrightEdge product applications for healthcare marketers

The total U.S. healthcare expenditure was more than $3.5 trillion, per the Centers for Medicare and Medicaid Services. At that level, it accounted for 17.9% of gross domestic product (GDP). 85 publicly-traded healthcare companies made $47 billion in profit on $545 billion in global sales.

Marketing to acquire customers in this space is a tier-one priority for every provider involved. In this 11-minute webinar on healthcare marketing, BrightEdge discusses the many opportunities brands have from social to reviews to SEO to site content and performance.

Key trends and data

  • Patient-centered care and experience
  • SEO plays a major role at all stage of the journey
  • Digital services to increase convenience
  • Regulation, compliance in operations and marketing
  • Reputation management
  • Video marketing
  • Artificial intelligence


Erik Newton, VP of Customer Marketing and Head of SEO, BrightEdge

Available On Demand Now!




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