The total U.S. healthcare expenditure was more than $3.5 trillion, per the Centers for Medicare and Medicaid Services. At that level, it accounted for 17.9% of gross domestic product (GDP). 85 publicly-traded healthcare companies made $47 billion in profit on $545 billion in global sales.
Marketing to acquire customers in this space is a tier-one priority for every provider involved. In this 11-minute webinar on healthcare marketing, BrightEdge discusses the many opportunities brands have from social to reviews to SEO to site content and performance.
Key trends and data
- Patient-centered care and experience
- SEO plays a major role at all stage of the journey
- Digital services to increase convenience
- Regulation, compliance in operations and marketing
- Reputation management
- Video marketing
- Artificial intelligence
Erik Newton, VP of Customer Marketing and Head of SEO, BrightEdge