As the business impact of the COVID-19 crisis mounts, digital leaders in every industry are moving urgently to maintain revenue and build brand resilience. Immediate action is critical; leaders must also embrace a new agenda — one where SEO is at the forefront, and digital marketing playbooks will be rewritten forever. 

With extensive data from BrightEdge research and insights from thought leaders, hear practical perspectives from leading consumer brand, L’Oréal and one of the most innovative technology brands, IBM.

In this webinar you will learn:

• Data scientists' view on how COVID-19 will shift buyer beliefs and behaviors across key verticals
• What trends present immediate opportunities, and actions to capture these opportunities now
• Why search is more important than ever in predicting consumer intent and ‘high-value low-cost’ SEO strategies for winning in the new digital economy
• Practical insights and advice from digital leaders across leading industries
• Industries covered include: Ecommerce, digital transformation, Retail, Education, Entertainment, Hospitality, Healthcare, Beauty, B2B

SPEAKERS

Have you included video in your SEO strategy? If you haven’t, you are leaving something out.

Please join us for an informative BrightEdge Innovation Circle webinar on creating effective videos to help increase your SEO, now on-demand!

What you will learn:

• Why you should consider video for SEO?
• Preparing your video: Best practices
• Tools to make your video effective in SEO

Featured Hosts:

Available on-demand

Why does authority matter in search? We walk you through this topic and explain how authoritative content improves the quality and ranking of pages by leveraging subject matter experts.

Join us to learn the SEO best practices needed to be a successful content creator who strengthens online business presence to convert content visits into engagement and ROI. This webinar will provide an introductory overview of creating authoritative content and unifying your message across channels and audience.

You will learn:

• How to strengthen your business presence
• How to create worthy content that builds trust for customers
• How to activate your subject matter experts (SMEs)
• How to unify your press releases and site content with an authoritative tone
• How to increase your SERP visibility
• How to apply SEO best practices to your content
• How to build authority within your target audience

Register now.

Available On-Demand!

Join us for a basic SEO Q&A with Erik Newton, VP of Growth and Head of SEO, and Brandon Zeman SEO lead at UL for a quick intro to SEO basics and 30 minutes of Q&A from the audience.

We will cover the SEO basics you need to begin and how to organize the workflow. Included in the coverage is SERPs, or search engine results pages, and page rank, algorithms, what they are, and how to manage their changes, search engine crawlers, blogs and creating quality content for SEO, content planning for your own website, headlines, metadata and how to write meta descriptions, title tags, why they're important, and how to write them, and more.

In this webinar, you will learn the best practices for SEO basics. By the end of it, you should be able to dive into your site and make simple changes to begin your journey with SEO. The 23 fundamentals of SEO basics are just a click away.

We will be recording the SEO basics webinar, and it will be available on demand at the same registration URL a few hours after the event. Please note there is no phone dial in for audience members. You will need to use your computer audio, so best to have headphones available. If the screen or audio freezes, please refresh your browser. If that does not work, please close your browser and log in again.

Register now.

In this webinar, you will learn about the importance of local SEO and how to be relevant and accurate in each moment along your customer's journey.

Topics we covered:

• What is Name, Address, Phone Number (NAP) data?
• Best practices for business listings
• Why are reviews important and how to get more of them?
• How to create a unique local page
• How to use BrightEdge for your local keyword research and reporting

Watch on-demand now.