Enterprise Edition to Enable Lead Brands To Run Marketing By Numbers
Entire industries are standardizing on BrightEdge’s technology; newly released platform delivers on the complex needs of mature global organizations
SAN FRANCISCO, CA – SHARE15 – September 22, 2015 – Within the past year, BrightEdge has established its content performance marketing platform as the trusted standard for enterprise-level organizations, securing adoption across entire industries and increasing the number of enterprise customers — those achieving more than half a billion in annual revenue — by over 50 percent in the last year. BrightEdge enterprise customers now exceed 1,200 of today’s top brands and include global leaders like Uber, Microsoft and 3M. In response to this standardization on BrightEdge’s technology, the company today unveiled its Enterprise Edition at Share15, the industry event for digital marketers by digital marketers.
“Enterprise organizations are tasked with running incredibly sophisticated content programs that deliver at massive scale. In fact, if you look at some of our largest customers, you’ll see organizations who have 800 employees logging into the BrightEdge platform in a single day, using it to run their marketing programs in 45 countries, or to support 870 brick and mortar locations simultaneously,” said Jim Yu, CEO and Co-Founder of BrightEdge. “These large organizations need a performance-focused solution that lets them run marketing by the numbers. The capabilities we’ve included in Enterprise Edition are essential for leading organizations as they mature.”
Year to date, customers have run 10 million queries through the Data Cube and optimized 1.33 million pieces of content using the BrightEdge platform. In that same time period, hundreds of new enterprise-level organizations have selected BrightEdge to transform their online content into a direct driver of business results — 60 percent of which upgraded to BrightEdge from downloadable web tools. Today, BrightEdge’s 1,200+ total customers include the top 10 largest online retailers, eight out of the top 10 largest hospitality groups and eight of the top 10 largest technology companies.
“We are humbled by the level of trust that the global content marketing community has placed in BrightEdge,” said Lemuel Park, CTO and Co-Founder of BrightEdge. “We created Enterprise Edition to deliver flexibility, impact, control and performance to today’s leading content marketers. This platform is designed to meet – and exceed – the needs of complex global brands who want to take their content performance to the next level.”
Enterprise Edition shares the same technological foundation that powers all of BrightEdge’s award-winning solutions: the Data Cube, a massive web-wide index of content performance, and Data Quant, an intelligence layer that delivers immediate, actionable insights. This enhanced edition of the platform includes additional enterprise-grade features that allow for the increased scalability, security, customization and administration that robust content marketing programs require.
“At Maxim we are dealing with a global audience. We needed a system that would allow us to monitor our progress and see how our sites were performing. BrightEdge allows us to do that,” said Robert Reneau, Director of Digital Marketing, Maxim Integrated. “[BrightEdge’s] capacity to scale to handle our traffic from around the world and monitor performance is incredible.”
Enterprise Edition enables large organizations to:
Scale Impact Across the Enterprise
Enterprise marketers are managing a multitude of websites, product categories and pieces of content that span geographies. Enterprise Edition empowers marketers to scale their marketing impact by providing complete visibility into content performance.
- Hierarchical Roll-Up: Easily organize products into hierarchies and track how categories are performing in order to save time and increase efficiency.
- Multi-Account Reporting: Understand the business performance of each web property and harness the power of StoryBuilder to answer questions about marketing business results on the fly, such as how different regions are performing, how revenue for each country has grown, and more.
Stay in Control and Ensure Data Security
Enterprise Edition is designed to help govern access to the BrightEdge platform as enterprise marketing leaders scale up their content performance program across hundreds of employees and dozens of business groups.
- Custom Profiles: Flexibly grant access to BrightEdge functionality and data based on specific user needs.
- Activity Log: Track and understand all actions and changes made by users to the BrightEdge account — including content, topics and more — and easily rectify any inappropriate actions.
Maximize Results With Deep Customization
Enterprise Edition allows each organization to customize their account profile to suit their unique business needs.
- Custom Fiscal Year: Define the fiscal year and track business performance results that are more meaningful and consistent to the organization’s unique needs.
- StoryBuilder Connect: Securely access the organization’s key metrics in order to create a powerful system of record.
BrightEdge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge's 1,200+ customers include global brands such as 3M, Microsoft and Nike, as well as 41 of the Fortune 100. The company is based in San Mateo, CA with offices in New York, Chicago, Seattle, Cleveland, London, Sydney and Tokyo.