BrightEdge Unveils Advanced Content Optimization Technology for Adobe Experience Manager
Marketers Can Now Get The Most Value From Their Content Marketing Initiatives
SAN MATEO, CA - March 25, 2014 - BrightEdge, the essential content marketing platform, today unveiled major new innovations in its Content Optimizer technology for Adobe Experience Manager, Adobe’s market-leading Web experience management solution, to support proactive content optimization during the content creation process. Content Optimizer, powered by the BrightEdge Data Cube, is BrightEdge’s groundbreaking new technology that, for the first time ever, empowers marketers to create content that is guaranteed to deliver measurable business results.
“Content marketing is core to our business strategy,” said Michael Kirchhoff, Director SEO at PennWell Media. “Combining BrightEdge’s content optimization platform directly within Adobe Experience Manager allows us to confidently produce content that engages consumers and drives traffic, conversions and revenue.”
Today content is created, consumed and shared at unprecedented scale, making content marketing more strategic for businesses than ever. CMOs recognize the benefits of effective content engagement and seek to align content marketing initiatives with measurable business impact. BrightEdge has built its technology from the ground up to address this challenge and is introducing a direct link between SEO and content creation to provide clear visibility into the business performance of content.
“As brands realize the competitive advantage of engaging digital experiences, it’s increasingly important they have tools to optimize content while it is being developed and understand its performance,” said Loni Stark, Adobe Director of Product and Industry Marketing. “BrightEdge helps our mutual customers deliver meaningful and impactful content through Adobe Experience Manager.”
The enhanced Content Optimizer includes the following capabilities:
- Real-Time Content Coach: Marketers and content writers will have the ability to enhance content as they create it, saving time and effort while growing revenue. The technology guides the author seamlessly through each step directly within Adobe Experience Manager, prompting optimization recommendations for highly effective content.
- Content Demand Targeting: For the first time ever, marketers can tailor content as they write to match the topics that people are actually searching for and interested in reading. The technology bridges the gap between SEO experts and content writers, enabling marketers to be better equipped to develop content based on demand and publish content that consumers are most interested in.
- Optimal Content Structure: Combining the strengths of search engine optimization with the powerful impact of content offers new opportunities for content engagement. SEO managers are now able to determine the optimal structure for effective content, set guidelines and policies within the BrightEdge S3 platform and instantly share these guidelines in Adobe Experience Manager, connecting SEO know-how with the content creation process.
“I am so excited to deliver this revolutionary technology that delivers a powerful new solution for content marketers,” said Jim Yu, BrightEdge CEO and co-Founder . “Content Optimizer along with BrightEdge’s market dominant SEO platform enables marketers to realize measurable value from content. Content Optimizer harnesses the power of our Data Cube technology to the fullest. We built Content Optimizer based on key inputs from our customers, including leading brands such as Macy’s, Nike and AOL.”
Deeply integrated with other solutions in Adobe Marketing Cloud, Adobe Experience Manager delivers capabilities for Web experience management, digital asset management, social communities and dynamic media delivery across digital channels. The solution provides marketers with touch-enabled applications that can be deployed in the Cloud or on premise, helping organizations deliver engaging digital experiences that build brand loyalty.
Watch a live demo of the latest version of Content Optimizer in the BrightEdge booth at Adobe Summit, the Digital Marketing Conference – March 24 - 28, 2014 – at the Salt Palace in Salt Lake City, Utah.
BrightEdge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. More than 8500 global brands including 3M, Microsoft, Netflix and Nike leverage BrightEdge technology. The company is based in San Mateo, CA with offices in New York City, Chicago and London.