What are the Best Content Certifications?

What is the value of content certifications?

The world of digital marketing continues to change at a rapid pace. In the last handful of years, Google has introduced major SEO updates, like the Hummingbird algorithm update, the introduction of RankBrain, the BERT algorithm update, content quality, and mobile updates.

Because the digital marketing world continues to change so quickly, content certifications can help digital marketers, writers, and SEOs remain current and relevant with their skills and the latest industry developments. Many courses only take a few weeks to complete, making it easy for marketers to learn the latest best practices on SEO and digital marketing. They also provide credentials so that content developers can show they are prepared to create the material that aligns with the latest search engine updates.

Discovering the newest and best certifications on a yearly basis will help marketers develop their knowledge and skills alongside the industry leaders. Falling back in a fast-paced industry like digital marketing could be a hazard to your business and your career. 

What types of content certifications are available?what are content certifications? - brightedge

There are a variety of online marketing and content certifications available to consider exploring. Many are earned remotely, allowing marketers to sit and listen to classes through recorded videos. These can typically be done at a person's preferred pace and may include short, informative video clips or follow-up questions to check-in on the knowledge you gained at certain mile markers. Some content certifications are free and others do cost money.

While there are numerous options available virtually, there are also some available through brick-and-mortar locations for those who prefer to learn hands-on with an instructor present.

What certifications are in demand?

1. BrightEdge Certification

BrightEdge offers Basic and Advanced certification as well as Hands-On and various additional certifications at live events, like Share and User Groups. It is free and unlimited but only available to customers. Customers that become BrightEdge certified are able to better understand the platform and how to utilize it to the fullest. Becoming certified also allows users to join an exclusive group of over 5000 customers within a LinkedIn group. Here, members can tune into the latest industry updates, discuss and uncover platform techniques from one another, and make connections all over the US and in other countries they typically wouldn't have the opportunity to.

2. Market Motive

Market Motive offers a variety of certifications, including analytics and content marketing. This curriculum provides students with a solid foundation, including how to create outstanding content to stand out in the digital ecosystem.

3. MarketingProfs University

The popular marketing education organization launched MarketingProfs University to provide marketers with the opportunity to learn more about the world of digital marketing. The video seminars share proven solutions to common content marketing.

4. Content Marketing Institute

The Content Marketing Institute also offers a certification course designed to take you deeper into the world of online marketing. The video classes focus on 7 steps to success: planning, audience, story, channels, process, conversion, and measurement.

Start your path to a BrightEdge content certification today!