BrightEdge is the global leader in enterprise content performance. As a SaaS technology SEO platform BrightEdge enables marketers to drive traffic, conversions, and revenue from their largest marketing channel – organic search.

The Most-Trusted SEO and Content Platform

The BrightEdge SEO platform is used by more than 8,500 brands, 1,500 direct customers, and 57% of the Fortune 100. BrightEdge customers include ten out of the top ten largest online retailers, nine out of the top ten hotel groups, eight of the top ten technology companies, and seven of the top ten largest US banks. That is significant market proof that we are the leading SEO company.

Built for Scale and Durability

Founded in 2007, and headquartered in the heart of Silicon Valley, BrightEdge employs over 275 employees across seven offices worldwide. Office locations include: San Mateo, CA, New York, NY, London, UK, Chicago, IL, Tokyo, JPN, Sydney, AU, and Seattle, WA. With $64 million in funding and an executive team with deep content, social, cloud, and big data expertise, BrightEdge is uniquely positioned for scale and durability.

The Search Opportunity

In 2014, Google hosted almost six billion queries per day. Search is the dominant method for customers to discover a brand’s content - in fact BrightEdge research has found that 51% of all website traffic comes from organic search. And, for many leading organizations this number can be even higher.

As such, it’s imperative brands have an organic search strategy and enterprise grade platform to stay ahead. Learn more about the search opportunity.

BrightEdge has developed the most powerful SEO platform technology on the market. The BrightEdge Data Cube allows marketers to tap into the largest data set in the industry, indexing billions of pieces of content, including rich media, search, and social. This remarkable resource provides BrightEdge customers with precise, deep insights into users' search demand at the domain, URL, and keyword level.

Trended Data inside the Data Cube provides a window into both historical and real-time performance for your key content and keywords -- and your competitors' as well. Brands can also leverage the benefits of semantically related topics delivered via Data Cube's Contextual Recommendations.

With an equal focus on technological power and user experience, BrightEdge also has the best and easiest user interface on the market.

Keeping Ahead of Google’s 500+ Yearly Updates

In organic search, there’s plenty to keep up with as the SERPs continue to change (Google updates their algorithm over 500 times each year). 

Uniquely Built for Innovation

From the start, BrightEdge was built to deliver innovation at the same rapid pace as search. As a SaaS technology, BrightEdge has delivered over 85 product releases to-date, all of which is delivered seamlessly to customers accounts without any user action necessary. With 100% of its technology developed in Silicon Valley, and 85% of the team holding Masters in Computer Science Degrees from the top computer science programs in the world, BrightEdge can undoubtedly assert that engineering and innovation are their core competencies.

Examples of Industry Firsts

Succeed with Mobile Performance

BrightEdge was the first to release mobile performance technology in August 2013, including mobile analytics, Mobile Share of Voice, and Mobile Site Audit. In addition, BrightEdge has continuously paved the way with technology and research to assist brands in defining a mobile search strategy.

BrightEdge 2014 mobile research has found that 62% of search results vary from mobile to desktop, and tablets and smartphones make up 35% of organic search. More importantly, misconfigured websites lost 68% of smartphone traffic.

Today many brands are concerned about the impact of Google’s Mobile Algorithm update. Meanwhile, BrightEdge customers have had technology in-place for two years to help them understand their rank and the competitive landscape across 605 local, global, and mobile search engines - equipping them to win in the competitive mobile battleground. 

Understand Performance for Local

Users expect local content in search results for some of the most common searches like "coffee, "ATM," or "hotel." To address the local nature of today's SERPs, practitioners need to optimize their web presence and tailor strategies by location due to differences in local competitive landscapes. In June 2012 BrightEdge was first to market Local Content Management, which helps marketers stay ahead of the changing search landscape by extending the power of the proven BrightEdge S3 platform to local search.

Optimize for Micro-Moments That Drive Organic Wins

New content types — including ads, maps, and local listings — deliver highly relevant online experiences matched to "micro-moments." But they can also push organic listings further down on search results pages, resulting in a drop in traffic, conversions, and revenue. BrightEdge Intent Signal is the first and only solution that automatically reveals the “organic-friendliness” of topics — to prioritize efforts according to organic opportunity and drive business results.

Delivering Measurable Results

BrightEdge is focused on delivering measurable success with everything tied to actual business analytics and performance metrics.

The first area BrightEdge helps brands with is to gain visibility by measuring and reporting performance by device, geography, and business unit. The second step is to take action to improve the performance of organic search. And, the final step is to identify new content opportunities, gain competitive insights, and quantify the potential impact.

Task Management, Reporting, and Team Alignment

As a true enterprise grade platform everything within BrightEdge works with everything else in the platform. If a brand identifies a report they would like to monitor, with one click they can add that report to a dashboard, and with another click they can set that dashboard to be emailed out to their team, or to executives. With prescriptive Content Performance Recommendations, and ContentIQ brands can identify the top areas of opportunity and assign tasks to their team with built in Tasks & Workflow, which automatically close once completed. As site enhancements are made a brand can then correlate the actual business impact (increased traffic, conversions, and revenue).

Request a Demo to test drive the BrightEdge Content Platform today.

BrightEdge Customers Discuss ROI

Experts from Seagate, Experian, Move, and Wiley discuss measurable business results (traffic growth and ROI) achieved with BrightEdge.

Delivering on a Proven Method for Customer Success

BrightEdge has built the largest, most experienced customer success team in the industry. The 80+ member global team partners with an organization, sharing best practices based on 1,000+ deployments, customized to fit each brand’s individual needs. Hear BrightEdge customers share their experiences with the Customer Success Team.

BrightEdge Invests in the Community

Beyond technology, BrightEdge invests in the success of the community. BrightEdge CEO and Co-Founder, Jim Yu is dedicated to sharing thought leadership through his columns in Search Engine Land, Search Engine Watch, and Marketing Land. Another go-to digital marketing resource is the BrightEdge blog, which is regularly updated with search and content marketing best practices.

Beyond columns, and an annual industry event, BrightEdge has built the largest Professional Community with their nearly 4,000-member-strong LinkedIn BrightEdge Certified Professional Community. Through becoming BrightEdge Certified digital marketers are able to earn a marketable skill, validate their expertise in BrightEdge, and take full advantage of the BrightEdge Platform.

Learn more about BrightEdge Technology
View a full list of BrightEdge Capabilities

As brands become publishers, content is being created, consumed, and shared at unprecedented scale. Now more than 27 million pieces of content are shared each day— making content marketing more strategic for businesses than ever. Brands are eager to understand what content performs and measure how that content impacts their business.

Win in the Content Battleground

We believe that the digital world is a battleground. As consumers interact with dozens of brands, every brands’ content is fighting a battle. To remain competitive, marketers need to understand who they are competing with, and what their competitors are doing to succeed. BrightEdge has built technology that enables brands to address this challenge head on and create content that wins in the content battleground.  What’s unique about BrightEdge is that we don’t just rely on first party data, instead we analyze the web at scale to provide actionable insights of what it takes to win.

With Content Optimizer 3.0, BrightEdge brings the power of BrightEdge directly inside Adobe Experience Manager (AEM) to support proactive content optimization during the content creation process. Content Optimizer 3.0 provides that crucial competitive edge: the ability to tap into web-wide competitor content data. With competitive analysis alongside actionable recommendations, Content Optimizer 3.0 helps marketers to produce quality content that is targeted for the user, optimized at the time of creation, and measured at scale. When a marketer knows where their competition is succeeding and failing, they can be significantly more strategic.

BrightEdge + Adobe

BrightEdge is an Adobe Accredited Application Partner, with a five-year history of developing several integrated technology offerings. BrightEdge Content Optimizer brings the most powerful features and the intelligence of BrightEdge seamlessly into Adobe Experience Manager through an enterprise ready integration.

Content Authors: Bridge the Gap Between Content and Performance at the Time of Content Authorship

Now, for the first time content writers can increase the impact of their content while at the same time increasing their productivity. Armed with the machine learning insights into demand from BrightEdge (powered by the BrightEdge Data Cube), authors can focus on the right topics. Through an intuitive user interface, Content Optimizer guides writers in a step-by-step fashion to create content that is optimized for maximum traffic, conversions, and revenue without breaking or slowing down their content creation flow in AEM. Key benefits for content authors:

• Integrated Workflow — Access Content Optimizer’s step-by-step guided user interface within the existing AEM page-editing menu sidekick (AEM 5) or within the top navigation Content Optimizer icon (AEM 6), enabling seamless optimization in parallel with the content creation process.
• Competitor Analysis — With the BrightEdge Data Cube, utilize a detailed analysis of competitors’ digital content, with immediate insights to quickly take action. Webpage content is broken into page components, along with recommendations to create content that wins from day one.
• Consumer Demand Targeting — Guides content writers to topics that are highest in demand and lowest in competition, ensuring content is optimized from day one.
• Content Optimization Progress Tracking — Focus on what matters with up to 16 on-page recommendations that have the most impact on search performance. Recommendations guide content authors seamlessly through each step directly within AEM, prompting optimization recommendations for highly effective content.

Recommendations show the steps needed to drive performance – before authoring content

Online Marketers: Maximize Revenue From Content

With BrightEdge Content Optimizer, organizations are provided with recommendations that evolve along with the search landscape, and are compliant with the complex structure of large websites. Key benefits for online marketers:

• Policy Compliance Across an Organization — Manage policies with out-of-the-box support for multiple teams, templates, websites, and policies. Set guidelines at the account level, or for all site-wide content and enforce compliance across multiple teams and templates.

• Page to Content Pairing — Pair content with targeted web pages to rank in organic search for the correct content without cannibalizing other pages.

• Powerful Competitive Insights — Track top competitor strategies on page elements and use the insights to optimize pages for best performance.

Administrators: Leverage a Flexible, Seamless, and Adaptive Integration

Organizations can easily customize the impact level of content for their different business units with automated web content policy management, all while maintaining a secure enterprise environment.

• Designed for Enterprise Architecture — Working with current infrastructure and IT investments, data is transferred through HTTP proxy and standard package share installation.

• Enterprise Grade Security — Secure API access with government level encryption policies.

• Trusted Technology — BrightEdge actively supports over 7,200 account integrations via the BrightEdge Connect API.

Online Marketers: Measure Compliance Across Your Content Authoring Team

Understand specific areas of your site where optimizations are being made, or still need to be made, and create a culture of content optimization

<p>Search engines focus on delivering the best possible user experience, by providing <a href="https://www.brightedge.com/glossary/improve-content-quality&quot; target="_blank">high-quality content</a> and relevant results. Last year, Google made waves with their broad sweeping <a href="/content/google-panda-update">Panda </a>and Penguin <a href="/glossary/major-google-updates">algorithm updates</a>, rewarding those websites with a solid content strategy with improved rankings and visibility.</p>

<p>In the current search climate, it’s more important than ever to invest in unique, compelling, web friendly content, and optimizing for search performance. Consistent with a history of innovation, BrightEdge has developed unique technology enabling marketers to take a content and page based approach to managing content performance.</p>

Leveraging social media for search provides a significant opportunity for digital marketers to provide broad sweeping organization benefits, including: reputation management, increasing brand and product visibility, and driving engagement on social media sites.

Through a partnership with Facebook, BrightEdge has introduced a new way for digital marketers to effectively analyze, track, and optimize content performance for Facebook. BrightEdge is a Facebook-approved technology vendor in the highly selective Facebook Preferred Marketing Developer (PMD) program: an indication of the external validation of the unique ability BrightEdge has in delivering technology that makes social marketing easier and more impactful.

BrightEdge drives Social Content Performance with Facebook by:

• Optimizing Facebook pages for relevance with search engines to increase organic rankings and traffic for those pages
• Measuring the impact of Facebook Shares and Likes on improving rankings of any page on your website, especially pages targeting high-value head terms
• Competitive analysis of your competitors social strategies to identify opportunities for you to gain an advantage
• Demonstrating the ROI of your social efforts by creating reports and dashboards that measure the impact of your Facebook engagement, including traffic and revenue metrics

Taking Social Content Performance efforts for Facebook a step further, BrightEdge S3 Social Site Audit makes it possible to quickly analyze and track all Facebook optimizations by measuring compliance with Open Graph. Social Site Audit provides automated recommendations and instant reporting on Facebook optimization, giving practitioners and executives instant visibility into how Facebook is impacting their organic performance today, and over time.

Practitioners at multi-national firms aspire to reach customers worldwide and drive leads, revenue and traffic through global initiatives. They also seek a greater return on marketing investments by looking beyond just a single country. Companies see global digital marketing as a means to maintain brand consistency worldwide while accommodating for local nuances. A global approach to digital marketing addresses these needs.

BrightEdge S3 Enables Global Content Performance

BrightEdge S3 allows for you to:

• Rank Globally – Drive global conversions with support for 145 country/language combinations across 6 continents.

• Collaborate Internationally – Leverage customizable dashboards and workflow management for easy collaboration across international teams

• Boost Marketing ROI – Extend proven BrightEdge business impact to all geographies

• Maintain Brand Online – Reinforce global brand while tailoring to local sensitivities and colloquialisms

Only BrightEdge S3 is a truly global platform, supporting the following Search Engines / Countries:

Search engines have taken the next step in providing the most relevant results to consumers – displaying different results pages for small geographical locations, even cities that are just miles apart.

Identical queries issued in two cities just a few miles apart result in different local 3-pack rankings

With digital experiences varying according to location you can get a skewed view of content performance if you neglect local SEO and confine your analysis of organic demand (search volume) and content performance (organic ranking) to a single location, such as a large metro area.

Instead, it’s critical to understand how your customers experience search locally, and to optimize your local SEO for the specific locations that matter to your business. Only BrightEdge provides the volume and granularity in search insights to help you hone in on and connect with target audiences in key regions.

Evaluate content experiences from your customers' viewpoints

With enhanced HyperLocal capabilities, the BrightEdge platform is the only SEO solution that allows digital marketers to understand how topics and content perform for searches conducted in every corner of the globe.

Access search volume and rank data for search engines in over 32,000 US and 36,000 non-US cities across desktop and mobile. Or, add custom locations, like retail store addresses, for an even more granular view. Get the clearest and most accurate look at how pages are performing in the specific locations that are the most critical to business success.

Target customers according to residence or other location-based criteria

When you have location information for your target audiences – such as their cities of residence or other location-specific data – track, assess, and optimize content performance to ensure that you display prominently in the SERPs for these locations.

Drive customers to local brick-and-mortar locations

Organic is no longer solely a driver of online traffic; with the growth of mobile search, local SEO is also a significant source of physical traffic to brick-and-mortar locations. View performance for the local search engines closest to each of your storefront locations and optimize to beat the local competition.

Assess trending of your brand visibility in key markets

View how your brand has performed compared to major competitors in key markets over time. Trended performance data allows you to zero in on where you are missing out and where improvements will help you beat the competition.

Secure the most granular local SEO insights on search demand across the globe

Investigate fluctuations in search demand across multiple locations

Interest in and demand for the same products can fluctuate greatly across locations. Track and compare the search volume across various geographical regions to understand differences in demand and allocate resources where opportunity is the greatest.

Select regions for intentional expansion – with confidence

With access to over 36,000 international search engines, and the ability to set custom locations, you can view and compare search volume across different locations across the globe to understand where there is the highest demand for your products and services.

As the only search and content solution that provides insights at the greatest volume and highest resolution, BrightEdge enables digital marketers to understand how pages are performing in the specific locations that are most critical to their business success.