This whitepaper outlines the nine steps to conceiveing, creating, and delivering dashboards for maximum impact, including:

• Which chart type gives the fastest, clearest answer
• How to best use colors for meaning
• How to distribute dashboards
• How to drill down and do custom reporting

Meaningful dashboards and charts start with meaningful questions. By casting goals as robustly-defined problems, dashboards can show solution implementation and outcomes over time. Results can be scalable and repeatable, without the scramble to meet the goal du jour.

Download the full whitepaper for the best problem solving tips you'll need.

No matter your customer base or sales model, understanding demand and predicting customer needs is a crucial step in a performance-focused content cycle.

In this paper we explain:

• Why engagement is the single biggest driver of content performance
• How engagement rates vary across specific industries, but hover between 33% and 50% of content overall
• Why smartphones lag behind desktop engagement by 30% despite leading across all device categories in market penetration

When it comes to data, don’t get mired in only analyzing your own content’s performance. Instead, combine that knowledge with web-wide data on your competitors’ content marketing performance. 

Download the full report to understand why consumers engage less on B2C content and how to increase engagement.

According to Adobe, 76 percent of US marketers believe that marketing has changed more inthe past two yeaars than it had in the previous 50. Professionals within the industry must be self-motivated to continue learning to remain competitive within the field. They must continually look for opportunities to improve their skills and master the latest advancements to keep their brands moving forward.

Gain the knowledge of in-person digital marketing training via our full whitepaper.

In large organizations, how do you efficiently manage projects and effectively communicate at scale to achieve desired outcomes? How are large goals accomplished when there are several stakeholders and owners with different areas of responsibility?

These two questions are familiar ones that face many brands. While there are a variety of disparate project management tools one may use to address this challenge (including meetings, email, Microsoft Project, scheduled reports, and self-service reporting) the most effective management productivity tools incorporate the best aspects of each. 

This whitepaper discusses the challenges facing marketers and program managers tasked with the responsibility of driving and reporting on outcomes cross-functionally within an organization. Using a hypothetical customer event, a solution to those challenges is discussed, planned and executed, illustrating how a marketing initiative may be managed from beginning to end with the use of Salesforce dashboards.

Learn to leverage Salesforce dashboards beginning with this whitepaper guide.