A New Era of Content

Develop Content that Measurably Performs

Develop Content that Measurably Performs – A New Era of Content

Marketers are investing more in content than ever before with 93 percent of companies saying they plan to maintain or increase investment next year. With no sign of content marketing slowing down, marketers work to create a steady pipeline of content and ensure that content engages and performs. 

The key 2016 imperative is to run content marketing by the numbers. Developing content that measurably performs in terms of traffic and conversions, requires the right approach, technology, and know-how.

 

Leverage our full whitepaper to maximize the success of your content.

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S305: Data Learning & Decision Making – Crawl, Walk & Run - Sudhir Sharma

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  Sudhir Sharma
  Director of SEO
  Movoto, Inc.



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S305: Data Learning & Decision Making – Crawl, Walk & Run - Jay King

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  Jay King
  Sr. Interactive Developer / Social Media Specialist
  Ben and Jerry's

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CM206: Content Measurement Metrics: Pages & Performance - Kirill Kronrod

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 Kirill Kronrod
 Sr. Global SEO Manager
 Adobe

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CM206: Content Measurement Metrics: Pages & Performance - Chris Bennett

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  Chris Bennett
  Founder/CEO
  97th Floor

 

 

 

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S301: Mobile Friendly Momentum - Multi-Device Type Optimization & Measurement - Sean Kainec

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  Sean Kainec
  Head of SEO, Sr. Manager
  The Home Depot

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CM202: Content Marketing Models: Content Mix - Natasha Persad

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  Natasha Persad
  Digital Marketing Manager
  Prophix Software Inc.

 

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S301: Mobile Friendly Momentum - Multi-Device Type Optimization & Measurement - Denis Scott

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  Denis Scott
  Sr. Director of Acquisition Marketing
  OpenTable

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DM103: Channel Marketing – Digital Marketing Mix - Jennifer Day

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  Jennifer Day
  Sr. Director of Demand Generation
  Tableau Software Inc.




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DM101: Paid, Owned & Earned Digital Media Marketing - Cindy Phan

 
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  Cindy Phan
  Sr. Manager, Digital Marketing Strategy
  VMware, Inc

 

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