1 of 3 Microsoft Pursues Deeper Understanding of Customer Intent

Alex Volk explains how SEO allows Microsoft to understand customer opportunities and drive conversions

Microsoft Reaches SEO Maturity Delivering Meaningful Content

Alex Volk performs SEO opportunity forecasting, content creation, and optimization results with BrightEdge

SEO Manager Uses BrightEdge to Build Major Ecommerce Site Designed for SEO

Carlos Spallarossa leverages BrightEdge for ecommerce success

L'Oréal Relaunches Kiehl's Website Using BrightEdge

Carlos Spallarossa helms redesign and re-platforming of Kiehl's website and confirms major SEO lift using BrightEdge

L'Oréal Gains Edge on Striking Distance Voice Search Queries

Carlos Spallarossa gets an early start on ranking for striking distance voice search queries using Content Recommendations

Should you be developing an SEO strategy for voice search?

L'Oréal Positions Itself for Integrated Search

Carlos Spallarossa of L'Oréal uses Keyword Grouping to maximize search coverage between SEO and paid search

L'Oréal Uses BrightEdge to Plan for Mobile-First Strategy

Carlos Spallarossa uses ContentIQ top prepare L'Oréal assets for new mobile-first strategy

L'Oréal Optimizes Content for Seasonal Traffic Trends

Carlos Spallarossa uses BrightEdge platform to track SEO fluctuations on high-value keywords and landing pages

Share Facebook Keynote: Direct Path to Growth, Driving Sales with the Facebook Family of Apps and Services

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   Rachna Sethi
   North America Performance Marketing Lead
   Facebook

 

Mobile isn't just the future of search marketing, it's the future of the entire web. Few have been as cognizant of this trend as Facebook, and in this keynote session by Rachna Sethi, Facebook North America Performance Marketing Lead, lays out just how dramatic and decisive this shift is, and how Facebook is shaping up to be one of the major platforms driving it. Additionally, she outlines many of the ways that Facebook is helping companies drive traffic and conversions among this new growing mobile audience.

 

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