BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

SEO Measurement: A Guide to Reporting, Platforms and Tools

Search for guides about measuring the success of your search engine optimization (SEO) strategy and you’ll be met with an array of what are, in effect, glossaries—lists of metrics and accompanying definitions. Unfortunately, there’s very little information about organizing those metrics into an...

Improve Your SEO Research With SEO Tools

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. SEO tools are essential when it comes to effective strategizing. Without them, it’s impossible...

SEO Bright Now: May 20, 2022

Despite a lack of major news stories, it’s been an interesting two weeks in search, largely due to a myriad of small updates and announcements. Google also made a few mildly embarrassing missteps. MOZ was removed from the Google index after an overly-broad DMCA request. And it was later...

Minification and SEO: The Complete Guide

Minification of web code is essential when optimizing for search engine rankings. However, it can seem like an opaque topic to those without coding knowledge.  Despite appearances, minification is a relatively straightforward process. And web developers have access to a range of tools, many...

SEO Bright Now: May 5, 2022

What percentage of search clicks do you think goes to websites featured in snippets? According to one study, the answer is 35.1%. Whichever way you look at it, that’s a hefty amount of traffic. So we think it’s excellent news that Google is testing two additions to featured snippets—“From the web”...

Leveraging SEO for Site Search Helps Deliver Customer Satisfaction

When it comes to finding information on your website using the built-in search feature, customers bring their experience with them -- they expect the quality of results and ease-of-use they’ve grown accustomed to from searching on Google or other popular search engines.  All too often,...

Effective SEO Writing: 5 Steps

SEO writing involves researching, creating, and testing content optimized to rank for a set of keywords in Google and other search engines.  Over the last couple decades, search engines have become very good at figuring out the intent behind individual queries and serving the most relevant...

SEO Bright Now: April 18, 2022

Less than a decade ago, it was possible to rank on the first page of Google with little more than a block of mediocre content and a handful of spammy links. How things have changed. Quality now sits at the center of many Google updates and initiatives. In the last two weeks, the search giant has...

Impactful SEO with Small Teams

SEO is taking on greater importance in the marketing strategies of brands large and small. In fact, in a 2021 survey of BrightEdge customers, 75% of respondents indicated that the role of SEO would expand in 2022. Too often, though, despite the growing role SEO is expected to play in establishing...

SERP Ranking Trends: Universal Search

July 2022 Update: We've updated our data to bring you the latest insights on featured snippets and universal search  Changes to the Universal Search Landscape  We know Google is constantly testing and changing their algorithm with the goal of creating the best user experiences and...