BrightEdge in the News

The Latest Updates from Around the Web

AI search helps to boost brands’ visibility. (AIO Report)

May 14, 2025 | Forbes

In the 12 months since Google established AI Overviews—which give users a brief text summary to answer their queries, complete with hyperlinks to source material—search impressions for websites have increased by 49%, new research from BrightEdge found.

BrightEdge Data Shows Measurable Shifts in AI Overview Traffic Patterns

May 11, 2025 | The AI Economy (Substack)

The AI Economy explores how Google's AI Overviews are fundamentally altering search behavior, featuring exclusive BrightEdge data that demonstrates measurable drops in traditional click-through rates and intensified competition for featured answer positions in AI-generated responses.

BrightEdge Research Reveals AI's Impact on B2B Search Marketing

May 10, 2025 | eMarketer

eMarketer highlights BrightEdge insights on the fundamental shift in B2B SEO strategies as AI-powered search transforms content discovery. The article emphasizes our research findings on the growing importance of structured data and zero-click optimization for B2B marketers navigating AI-driven search landscapes.

BrightEdge Research Tracks One-Year Impact of Google AI Overviews

May 10, 2025 | Android Central

Android Central features comprehensive BrightEdge research analyzing the one-year impact of Google's AI Overviews, revealing clear declines in traditional organic visibility and prompting fundamental changes in how marketers structure content for AI-first discovery.