BrightEdge in the News

The Latest Updates from Around the Web



6 Critical Martech Elements to Manage in 2020 for the Customer Journey

January 3, 2020 | MarketingLand

Data, content, commerce and user experience are all key in how we prioritize our customer relationships using martech in the coming year.

BrightEdge Instant Is an Industry First: Taking Research and Content Optimization Real-Time

May 07, 2019 | PRNewswire

BrightEdge, the global leader in organic search and content performance, unveiled BrightEdge Instant, a revolutionary set of innovations that transforms how search marketers drive performance at scale.

Marketers Can Now Optimize At The Speed Of Google

May 06, 2019 | Laurie Sullivan

BrightEdge on Monday released several innovations that enable marketers to collect real-time data to optimize campaigns on a variety of platforms, including YouTube and Amazon.

How AI is powering real-time SEO research: Insights and optimization

May 06, 2019 | Jim Yu

The shift to real-time data analysis and optimization has supercharged marketing in a way that frankly should have SEOs on the edge of their seats.

Building and Scaling Global SEO Centers of Excellence

April 17, 2019 | Jim Yu

Before you can involve your company's executives in SEO advocacy, you need a set of best practices and clear goals to share. Here's how you do it.

Five ways SEOs can utilize data with insights, automation, and personalization

March 22, 2019 | Jim Yu

Constantly evolving search results driven by Google's increasing implementation of AI are challenging SEOs to keep pace. Search is more dynamic, competitive, and faster than ever before.

New ways to approach SEO in 2019: Accountability and customer experiences

December 13, 2018 | Jim Yu

Mastering your understanding of audience, measuring beyond the click, and finding ways to mine data to improve efficiency are all ways you can improve your organic search performance in 2019.

New and Exciting Ways Brands are Using AI on Social Media

November 26, 2018 | Paul Herman

Fully 60% of enterprise marketers said they plan to use AI in their content marketing this year, and 32% said marketing technologies must integrate AI into their workflow, according to a recent report from martech company BrightEdge.

Holiday season is good time to put AI to work for e-commerce

November 14, 2018 | Andy Betts

According to research from BrightEdge, early AI adopters are already seeing benefits that align to CMO priorities such as gaining a better understanding of the customer and increased productivity.

The revamping of AMP: Renew your commitment to mobile

November 05, 2018 | Jim Yu

Google's commitment to the mobile consumer user experience has proven unrelenting; today, brands that fail to prioritize mobile are missing out on mobile opportunities.

Better personalization: The intersection of AI, automation, and marketing

October 05, 2018 | Jose Cebrian

According to a BrightEdge survey, 60% of marketers expect to use AI this year in their content marketing strategies. Many others are seeing the benefits of finding new audiences with AI and machine learning.