FolioDynamix Selects BrightEdge’s SEO Platform

Leading provider of wealth management technology leverages BrightEdge to jumpstart its new website’s SEO program

SAN MATEO, Calif – January 31, 2011BrightEdge, announced today that FolioDynamix has selected BrightEdge’s enterprise-class search engine optimization platform (SEO platform) to grow organic traffic from search engines to its redesigned website.

FolioDynamix, a registered investment advisor and a provider of fee-based account solutions for the wealth management industry, will use BrightEdge to help the company’s web pages rank above the fold in search engines results, which will greatly increase awareness and traffic for its products and services.

FolioDynamix recently launched a new web site to promote its position as the only bundled or unbundled wealth management services provider of fee-based managed account services, and FolioDynamix wants to get the word out about this new site as quickly as possible.

"It is critical that our brand is front and center when our prospective clients search for managed account solutions," said Chris Ollendike, Senior Vice President of Business Development for FolioDynamix. “As a company that’s new to SEO, we recognize the importance of how BrightEdge’s automated recommendations help us easily understand what we need to do to move our site up the search rankings. Other vendors tried to sell us on their paid link services, which surprised us since that practice can get our site penalized by search engines. BrightEdge was the obvious choice as an invaluable, trusted platform.”

"FolioDynamix’s success shows that BrightEdge can bring immediate competitive advantage to SEO programs of any size or sophistication," said Jim Yu, CEO, BrightEdge. “This is another clear example of our uncontested leadership in the enterprise SEO market."

For more information on BrightEdge's SEO Platform, please visit