Search engines focus on delivering the best possible user experience, by providing high-quality content and relevant results. Last year, Google made waves with their broad sweeping Panda and Penguin algorithm updates, rewarding those websites with a solid content strategy with improved rankings and visibility.
In the current search climate, it’s more important than ever to invest in unique, compelling, web friendly content, and optimizing for search performance. Consistent with a history of innovation, BrightEdge has developed unique technology enabling marketers to take a content and page based approach to managing content performance.