Worldwide ecommerce sales are expected to top $2.8 trillion in 2018, with $653 billion of that being in the U.S., according to Statista.
Ecommerce providers need to manage the buyer’s journey and the full customer experience to be successful. For commerce providers that also have retail presence, customer journey requires both physical and digital elements to maximize potential. As the largest traditionally Ecommerce company, Amazon, is moving into physical with their launch of Amazon Bookstores and their purchase of Whole Foods and is considering a toy store to fill the gap left by Toys ‘R Us shutting down.
Audit for technical SEO errors and maintain uptime and visibility
Establishing excellence in technical SEO is critical to maintaining content performance. ContentIQ empowers SEOs and digital practitioners to keep on top of it and ensure their SEO site health is up to spec.
Understand the voice of your customer in organic search
BrightEdge Data Cube helps ecommerce brands to understand the voice of the customers and the words they use to search for goods and services.
Analyze ecommerce revenue and conversion data on a granular level
Site-wide conversion metrics are important in ecommerce, but so is the ability to go deeper. Page Reporting drills down into traffic and conversion data to track traffic and conversions on specific products and categories.