US Bank Enhances Local SEO, Increases Conversion, and Decreases Costs
Brenda Arndt, director of SEO for US Bank, assembled a HyperLocal strategy for all US Bank branches using BrightEdge
Lou Malnati's Pizzeria on Local SEO and Opportunity Forecasting with BrightEdge
Kerri Phillips uses Opportunity Forecasting and Share of Voice to gain 30% year-over-year revenue growth
Lou Malnatis Testimonial 2
Lou Malnati's Restaurant Drives 30% Revenue Gain
Iconic local pizza chain drives national ecommerce with organic search
30%
revenue growth
50
locations
Lou Malnati's Restaurant Drives 30% Revenue Gain
Iconic local pizza chain drives national ecommerce with organic search
THE OPPORTUNITY
Lou Malnati got his start in the 1940's working in Chicago's first deep dish pizzeria. He took his pizza expertise to Lincolnwood, a northern suburb of Chicago, where he and his wife Jean opened the first Lou Malnati's Pizzeria on March 17, 1971.
Lou Malnati's has 50 physical locations and a booming national ecommerce business shipping the country's leading deep dish pizza from TastesofChicago.com. During the evaluation cycle with BrightEdge, Kerri Phillips, digital marketing manager, focused strongly on the Opportunity Forecasting prediction and the Share of Voice analysis in the fiercely competitive Chicago deep-dish market.
THE SOLUTION
"Originally what sold us on the BrightEdge SEO platform was Opportunity Forecasting and Share of Voice, and they showed us what investing in SEO could do for us," Phillips says.
"We have really focused on local SEO for the restaurants to improve how we get the right restaurant to show up when customers are searching for one or arranging a delivery. The biggest local effort was the downtown Chicago campaign, where competition is fiercest. We plugged in our competitors and looked at what they were doing and where were our opportunities and started optimizing. And BrightEdge has been a key part of that."
THE RESULTS
LouMalnatis.com and TastesofChicago.com have both seen a 30% revenue increase in both the restaurants and the ecommerce business. They have beaten every goal they set.
BrightEdge Opportunity Forecasting has been dead on. We have beat every goal we set for two years running.
Lou Malnatis Case Study
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LGI Homes Launches Content Marketing Effort with BrightEdge
Rachel Eaton and Aryan Moharir - LGI Homes
Hallmark Uses BrightEdge to Launch and Strengthen eCommerce Effort
Share16 Testimonial - Kelly Rivard - Hallmark
HP Standartizes on BrightEdge to Drive Cross-Channel Strategies
Share16 Testimonial - Amy Shipman - HP
VMWare Makes BrightEdge Part of Marketing Infrastucture
Share16 Testimonial - Cindy Phan - VMware
5,900
Quick Answer boxes secured
84%
Share of Voice achieved
Adobe Case Study
Adobe Achieves Over 5,900 Quick Answers on Google
THE PROBLEM
Adobe works to cover as much organic search real estate as possible and does not want competitors or distribution partners to appear above it on search engine results pages. Quick Answers display at the top of the page and are part of the Google Knowledge Graph that presents factual how-to information on topics with high query volume. The Quick Answer boxes deliver incremental traffic that Adobe wants to capture.
THE SOLUTION
Kirill Kronrod, Senior Global SEO Manager at Adobe, has figured out what conditions increase the chances of securing the Quick Answer Box. Kronrod uses BrightEdge Data Cube to prioritize the most in-demand topics and phrases and BrightEdge Content Strategies and Universal Results report to track his progress in securing this valuable real estate.
Kronrod’s results are truly impressive with more than 5,900 Quick Answer boxes secured. Adobe has also shown a 17% incremental lift on topics on which it has secured the Quick Answer box. The results contribute millions of additional visitors to Adobe.com. Kronrod reports that within the subset of 2,000 How-To phrases, 60% produced Quick Answers, contributing to 84% share of voice with Quick Answer boxes for the main site and 98% including supporting sites. See Kirill's Share video.
Understand what really speaks to your customer, what value you can provide to your customers, optimize correctly, and measure the impact.
Adobe Case Study 2
eBook: 4 Proven Steps to Competitive Analysis
Learn How to Outsmart Your Competition Online
eBook: Competitive Analysis
On today’s online battleground, brands compete aggressively for consumer attention. Businesses with a blind spot as to how their digital campaigns stack up versus those of their competitors are losing millions of dollars in terms of traffic, conversions, and revenue.
Understanding the competitive landscape and your rivals’ positioning and strategy has become a prerequisite to digital marketing success.
Download the full ebook to learn four proven steps to effective competitive analysis that will help you beat the competition online.
Competitive Analysis eBook
6 Ways to Do Competitive Benchmarking
Importance of competitive benchmarking, the process, and product-level how-to
6 Ways to do Competitive Benchmarking Assets
Importance of competitive benchmarking, the process, and product-level how-to
Competitive benchmarking is a best practice that is often discussed but less frequently used; BrightEdge research shows that 40% of marketers deliver their content and campaigns and never benchmark their competitors. In this 45-minute webinar Client Services Director Brian Moore will walk attendees through the importance of competitive benchmarking, the process, and product-level how-to.
Main aspects covered in the webinar:
- Competitive Dashboards
- Competitive Comparison
- Competitive Anomaly Detection
- Market Landscape Analysis – Share of Voice
- Content and Keyword Gap Analysis
- Link Building Assessment and Link Expansion
These techniques will help you get the jump on your competition in 2016.
Download webinar assets now.