Innovation Leadership
Adobe, ModCloth, and MediaWhiz discuss BrightEdge Innovations
Innovation
A content performance platform that moves at the speed of search
Search moves fast, Google changes their algorithm more than 500 times a year, that's more than once a day. When choosing an content performance marketing platform, look for a proven innovation leader, to help you stay ahead of the changes in search. Over 8,500 brands rely on BrightEdge, the global leader in enterprise content performance because of our proven and public record of delivering new capabilities into the market first.
Global SEO
01/2011
SEO practitioners at multi-national firms aspire to reach customers worldwide and drive leads, revenue and traffic through global initiatives. They also seek a greater return on marketing investments by looking beyond just a single country. Companies see global digital marketing as a means to maintain brand consistency worldwide while accommodating for local nuances. A global approach to digital marketing addresses these needs.
BrightEdge Connect - Google Analytics
11/2010
BrightEdge Connect is a REST based protocol that seamlessly connects SEO performance, social metrics, web analytics, and marketing KPIs providing closed loop analytics for overall search performance.
Backlink Management
08/2010
BrightEdge has integrated the SEOmoz Linkscape index of 450 billion links to provide marketers with a list of the exact backlinks competitors use to rank above the fold in organic search results.
Patented Share of Voice Technology
08/2010
Share of voice is an innovation from BrightEdge that helps companies understand how their search rankings stack up against the competition. This unique and now patented capability allows companies to discover the entire competitive landscape for a group of keywords, what percentage of the keywords in the group they rank for, and the number of keywords for which they rank. This patented capability helps companies discover new competitors and create winning competitive SEO strategies.
Customizable Recommendations
06/2010
The search landscape is dynamic and constantly evolving. Even if your team is comprised of several SEO experts, it can be a challenge identifying all areas for improvement across your sites, understanding the impact, and knowing where to start. BrightEdge takes the guesswork out of SEO. Our proprietary algorithm analyzes all your targeted keywords and pages, along with the search volume, difficulty, and competitive landscape, providing a custom and prioritized plan of attack spanning across all the areas that can be improved on your site.
We see what we structured with BrightEdge in a very collaborative way, a great partnership where we can continue to position ourselves in a world class digital marketing leadership role and absolutely the innovations that we’ve seen from BrightEdge have helped us.
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