BE301: The Digital Marketing Maturity Model: People, Process & Technology - Vicqui Chan

Build and Maturing Process to Effectively Drive Overall Performance

 

   Vicqui Chan
   Demand Generation and Digital Marketing Manager
   HPE

 

Vicqui Chan, the Demand Generation and Digital Marketing Manager at HPE, spoke about simplifying processes to see success in the digital space. People get overloaded with things, like too many tools, campaigns, and vendors. Creating clear and scalable processes can help with optimization and centralization.

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