BE301: The Digital Marketing Maturity Model: People, Process & Technology - Vicqui Chan
Build and Maturing Process to Effectively Drive Overall Performance
Demand Generation and Digital Marketing Manager
Vicqui Chan, the Demand Generation and Digital Marketing Manager at HPE, spoke about simplifying processes to see success in the digital space. People get overloaded with things, like too many tools, campaigns, and vendors. Creating clear and scalable processes can help with optimization and centralization.