[Video] Share14 Session 1d - Mattia Santin

What is the value of a content style guide?

To develop a content style guide or company voice consider the tone and format you want to use when speaking with customers.

How to improve content building a cross-functional team?

Creating cross-functional teams enables brands to create high-quality content that drives better engagement and business results.

How do reviews work as content?

Reviews are valuable forms of content that help to demonstrate how well you served your past customers and what your prospects can reasonably expect.

What does it mean to map content?

When you map your content, you line it up with your ideal customer personas and their buyer’s journeys to eventually help them convert.

How do I write an effective meta description?

While your meta description might not be directly monitored by Google, it is still valuable real estate when it comes to boosting your brand reputation and reach.

Optimizing for Voice Search: How Emerging Technology Impacts SEO

Voice search is an increasingly common feature on computers and mobile devices that allows users to ask questions directly to the machine.

Share14 Session 1d - Mattia Santin

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