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Track I: Optimization - The New SEO Landscape

Session 1d: Advancement in Global Search - Beyond Translation

Laura-Ann Mitchell
Laura-Ann Mitchell
Digital Marketing Manager at Intel

Over the past 5 years, Laura-Ann has driven Intel’s Search Engine Optimization program across 22 different countries and ensures that search is deeply interwoven into the company’s content strategy and optimization efforts. Her efforts have produced a robust SEO program with record results that continues to redefine how search is managed across the company.

Mellissa Jensen
Mellissa Jensen
Director, Strategic Analytics at Global Strategies

Bringing over 13 years of search engine marketing experience, Mellissa’s understand of the ever-changing search landscape and how it impacts websites, allows her to develop strategic search engine marketing programs with a goal of increasing her client’s websites natural search presence through Search Engine Marketing Optimization (SEO) Social Media Optimization (SMO), link development, and leveraging analytic insights.

Other presenters from this session:

Dave Lloyd
Dave Lloyd
Senior Manager, Global Search Marketing at Adobe
Mattia Santin
Mattia Santin
Global SEO/Social Manager at adidas
Craig Berdie
Craig Berdie
Global Search Marketing Director at 3M

Transcript