Session Decks and Videos
Track II: Content Marketing - The Path to Measurement
Session 2b: The Content Catalyst - Search, Social and Content Interplay
Brenna has worked within digital marketing functions for over five years building global brand awareness, creating social media content, running campaigns, and optimizing marketing initiatives based on data & analytics, both in-house and as an independent consultant. Most recently, she’s been evaluating search performance and implementing SEO enhancements as a Search Marketing Analyst at Autodesk. Brenna holds a Bachelor of Commerce in Finance, Strategic Management, and Environmental Studies from McGill University in Montreal, and a Master of Digital Marketing from Hult International Business School in San Francisco.