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Track III: In-House SEO

Session 1e: Scaling In-house - Building the Best Enterprise SEO Operation

Michael Jozaitis
Michael Jozaitis
Manager SEO Strategy at Marriott International

As Manager of SEO Strategy in Marriott Digital Services (MDS), Marriott International’s comprehensive in-house digital services program. Originally founded in 2008, under the name Emerge, MDS was a hospitality industry first - a cost-recoverable opt-in service providing SEO exclusively for Marriott’s portfolio of hotels. In MDS, Michael is responsible for hotel SEO strategy, operationalizing and scaling search tactic that makeup the program. Michael is also the Marriott Hotel website technical SEO lead, focused on enhancing the platforms SEO foundation. Prior to joining Marriott, Michael was a digital strategist on the agency side with a brand of clients such as Everlast, Electrolux, IBM, Sonic Drive-in, Pearle Vision and Chase.

Other presenters from this session:

Dave Lloyd
Dave Lloyd
Senior Manager, Global Search Marketing at Adobe
Ngia Vang
Ngia Vang
SEO Team Lead at Experian
Alex Volk
Alex Volk
Search Marketing Director at Microsoft

Transcript