Session Decks and Videos
Track III: In-House SEO
Session 1e: Scaling In-house - Building the Best Enterprise SEO Operation
As Manager of SEO Strategy in Marriott Digital Services (MDS), Marriott International’s comprehensive in-house digital services program. Originally founded in 2008, under the name Emerge, MDS was a hospitality industry first - a cost-recoverable opt-in service providing SEO exclusively for Marriott’s portfolio of hotels. In MDS, Michael is responsible for hotel SEO strategy, operationalizing and scaling search tactic that makeup the program. Michael is also the Marriott Hotel website technical SEO lead, focused on enhancing the platforms SEO foundation. Prior to joining Marriott, Michael was a digital strategist on the agency side with a brand of clients such as Everlast, Electrolux, IBM, Sonic Drive-in, Pearle Vision and Chase.