
Session Decks and Videos
Track V: Share Insights
Session 2f: Data Keys - Mining Data for SEO and Content at Scale

Matt is a Director of SEO in Rosetta’s POEM group. He brings more than six years of experience in developing and implementing successful SEO campaigns for mid-size to Fortune 100 companies. Matt has an extensive background in all facets of SEO execution and is a frequent contributor to Rosetta’s SEO Thought Leadership initiative. His work spans across a variety of industry verticals including hospitality, financial services, consumer products & retail, B2B and healthcare. He has consistently managed in excess of $1MM in annual organic search spend for his clients. Currently, Matt manages a strong team of SEO strategists in addition to the agency’s relationship with BrightEdge. Prior to joining Rosetta Matt earned a bachelors in Marketing from The Ohio State University – where he participated in the first ever online marketing class offered by the Fisher College of Business.
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