Session Decks and Videos
Track II: Content Marketing - The Path to Measurement
Session 2d: Content Metrics That Matter - Measurement, Performance & Value
Seth Holladay is Senior Director of Audience and Monetization at NBC Universal News Group where he concentrates on audience development and revenue for nbcnews.com, today.com and msnbc.com. He was previously Senior Director of Yield Management at Rodale, Inc where he managed ad operations, web analytics and yield management for Rodale’s magazine websites, including MensHealth.com and RunnersWorld.com. Throughout his career he has been focused on utilizing analytics and data to enhance decision-making and advance business objectives.