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Track II: Content Marketing - The Path to Measurement

Session 2d: Content Metrics That Matter - Measurement, Performance & Value

Marty Muse
Marty Muse
CEO and Co-Founder at Relevance

Marty Muse is a Co-Founder and CEO of Relevance – Publication. Agency. Events™. dedicated to guiding our audience through the complex digital marketing terrain, with a data-backed approach to all its service areas, and the Relevance publication, the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy.

Other presenters from this session:

Seth Holladay
Seth Holladay
Senior Director, Audience and Monetization at NBC Universal
Dixon Jones
Dixon Jones
Director of Marketing at Majestic

Transcript