Session Decks and Videos
Track V: Share Insights
Session 1f: Best Practice Makes Perfect - SEO Success Stories
Dixon has worked on the forefront of search marketing since 1999, setting up a UK-based search marketing consultancy firm, Receptional. Dixon consistently presents at search conferences globally and has clients in all sectors including national papers and international search engines to understand their own search strategy. In 2009, Dixon became Director of Marketing for one of the world’s largest link analysis engine’s, transforming the Search Engine industry by providing link intelligence on a scale not previously open to the industry.
Dawna Olsen is the senior director of corporate marketing for Epicor Software, a leading provider of industry-specific business software. A digital strategy expert, Olsen drives growth and engagement for Epicor by overseeing strategic initiatives focused on SEO, global site optimization, branding, and user experience excellence for the company’s corporate website and 17 regional sites. In addition, Olsen leads an internal agency and online marketing initiatives for Epicor. Prior to joining Epicor in 2005, Olsen held senior positions at B2B companies in the software, professional services, environmental and high-tech industries. Olsen earned a degree in environmental studies and marketing from the University of California, Santa Barbara.