Session Decks and Videos
Track I: Optimization - The New SEO Landscape
Session 1d: Advancement in Global Search - Beyond Translation
Mattia Santin is the Global SEO/Social Manager at the adidas Group. He leads the global SEO team responsible for delivering global organic strategy for the adidas Group’s brands (adidas, Reebok, TaylorMade, Rockport, CCM). He has been leading SEO programs for the last 8 years while creating global SEO organizations from the ground up, driving results through education, data and collaboration with internal/external partners.