Session Decks and Videos

As a search marketing evangelist and leading the global charge of 3M’s organic search performance, Craig provides SEO input to systems architecture teams to ensure that SEO is integrated into 3M’s internet environment. With a deep understanding of buyer’s goals and profiles, vertical markets, and complex distribution channels. Prior to his position at 3M, Craig spent 10 years consulting on search optimization. His work includes SEO training and consulting with women-owned business throughout the Middle East and small businesses in Northern Ireland.