The Business Challenge
With a goal of driving more footfall to their physical locations with local seo, National Tyres and Autocare set out to improve its presence in Google’s local 3-pack, capture more local searches, and, as an extension of that goal, improve the website’s authority through targeted blog content. By leveraging BrightEdge’s enterprise SEO platform and localized SEO features, National Tyre’s team identified new high-value keywords and came up with a successful content strategy to achieve their growth goals.
The BrightEdge Solution
Using BrightEdge’s keyword research and local SEO solutions, National Tyres and Autocare worked to identify and quantify the opportunities for both local SEO and content development. This was far more efficient than hiring an agency to conduct local SEO or trying to build localized SEO tools in-house. By partnering with BrightEdge, National Tyre created an effective and efficient localized SEO strategy.
The National Tyre team was able to successfully increase traffic to their website, improve page rankings for local listings, and saw huge increases in non-branded keywords. They were able to do all of this within the BrightEdge enterprise SEO platform, instead of having to hire an agency or local SEO service.
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