Available on-demand

In this brief 12-minute webinar, BrightEdge VP of Customer Marketing and Head of SEO, Erik Newton will take you on a quick tour of the basic SEO management knowledge you need to jumpstart your planning and execution.

Some of the topics covered include:

• SEO workflow
• Internal and external links
• SERPs and Rankings
• Site breadth
• Site errors
• Blogs
• And more

Even a busy person can spare 12 minutes to learn more about digital’s largest channel, SEO.

Register now.

The travel and hospitality industry occupies a unique place in regard to digitization. Bookings for flights and hotels, as well as subsequent transactions are all migrating to a fully digital experience, yet a huge part of the customer experience remains connected to physical locations and face-to-face interaction.

This exclusive webinar summarizes the key digital trends, benchmark statistics, and BrightEdge use cases that are influencing the travel and hospitality industry today, and how SEOs and digital marketers in this highly competitive space can capitalize.

Download now.

Available on demand

Retail is currently going through a cosmic shift in retail marketing strategies, focusing heavily on digital business transformation. As an industry, however, retail companies are inexplicably lagging behind all other industries. According to a recent Gartner Digital Business Survey, as few as 3% of retailers are delivering clear results from their digital marketing initiatives. The survey further finds that there is a lack of clarity by retail marketers concerning their objectives.

In this exclusive webinar BrightEdge will walk you through the trends rocking the world of retail and how digital practitioners in the space can adapt and seize on the unique opportunities that exist right now.

Register now.

Available on demand.

The birth and growth of the digital ecosystem has had a tremendous impact on the media and publishing industry. Advertisers have noticed the falling sales of print subscriptions and ad revenue, which in turn has impacted how they approach the market and invest their budget. Advertisers spent 6.8% less in 2016 than they did in the previous year, and it is expected to drop another 6.8% in 2018.

Watch this exclusive webinar from BrightEdge to learn about the continuing evolution of the media and publishing industry, how marketers can respond, and the opportunities SEO provides to win digital market share.

Key trends and data

• Digitization
• Mobile-first content consumption and AMP
• Increasing amount of direct and indirect competition on trend/news topics
• Personalization of content
• Social media as a point of content discovery

Watch today.

Available on-demand

Commercial real estate sales have declined modestly from their peak in Q4 2015. With US unemployment dipping below 4%, the demand for commercial real estate is on the upswing in 2018 and expected to remain steady. Job growth bodes well for housing market, but that is also being tempered by rising interest rates. As the market slows, marketing for customers and transactions becomes more important for agents and brokers in both commercial and residential housing.

Watch this webinar for exclusive insights on SEO and digital marketing trends affecting the real estate industry and how you can capitalize.

Register now.