Available on-demand!

A full 71% of financial services brands said they plan to increase digital marketing spend in 2019 according to a study by Econsultancy. In contrast to that large majority, however, the same study found that only 7% of financial services brands place creation of high-quality content as a top marketing priority, compared to 15% in other industries.

The digital channel, and SEO with it, is rapidly becoming a centerpiece of marketing efforts in an industry that has traditionally been seen a conservative one. The low numbers around prioritization of quality content might be discouraging at first glance, but they speak to the pronounced SEO opportunity for financial services brands that exists right now.

In this webinar we discuss some of the big opportunities that SEOs and digital marketers in financial services and fintech have to get in front of their customers.

Speakers

Erik Newton, VP of Customer Marketing, BrightEdge

Mark Aspillera, Product Marketing Manager, BrightEdge

Register now.

Available On Demand Now!

Ecommerce providers need to manage the buyer’s journey and the full customer experience to be successful. For ecommerce providers that also have retail presence, customer journey requires both physical and digital elements to maximize potential. Marketers need to excel in multiple channels and disciplines to help customers research, select, and decide to purchase.

In this webinar on ecommerce marketing, BrightEdge discusses the many opportunities brands have from social to reviews to SEO to site content and performance.

Key trends and data

• Omnichannel shopping
• Social shopping
• Mobile commerce
• Digital data in store shopping experience
• Customer journey analytics
• 54% of online buyers read online reviews before buying
• 39% of in-store buyers read online reviews before purchase
• 70% of commerce journeys start in the SERPs
• Voice queries are between 20 and 30% of mobile searches

Speakers

Erik Newton, VP of Customer Marketing, BrightEdge

Mark Aspillera, Product Marketing Manager, BrightEdge

Available On Demand Now!

Available on demand.

Colleges and universities are investing more resources in digital marketing and SEO as a means of reaching out to and connecting with prospective students. In this webinar UC Davis shares its story of how it leveraged the power of organic search optimization and effective content marketing to target prospective students, engage them with meaningful content, and drive enrollments.

Join Adam Napolitan, Director of Web Communications at the University of California Davis, as he explains insights he has learned regarding content marketing and SEO best practices.  Some of the topics he will be discussing are:

• Driving student applications through content
• The influence search has on the student experience
• Non-branded search
• How to address common questions that drive web traffic through search.
• Technical SEO
• Content SEO
• Amplification SEO
• SEM
• Team Structure
• Quick Wins with the BrightEdge platform 

Watch today.

Available on-demand

Join us for a comprehensive look at a ton of deep technical SEO topics including content audits, backlink audits, technical SEO audits, keyword maintenance and cleanup, crawl budget, taxonomy, link graphing, link sculpting, and internal linking updates.