The five days between Thanksgiving and Cyber Monday have shown steady sales growth year over year, with last year’s Cyber Monday breaking records to become the biggest online shopping day ever, up 20 percent from the year before. And experts predict online shopping this holiday season will top last year’s!

As you prepare, you’ll want to account for three critical shifts in search and SEO that will require new strategies different from those used in prior years.

Join BrightEdge as we present new research on shifts in search and consumer behavior and learn how to use search data to customize your customers’ digital experience and deploy a successful holiday shopping strategy this season.

You will learn:

• What’s changing this year on the SERP and how search engine enhancements are impacting consumer behavior 
• How to identify Google title tag updates that are affecting your website’s traffic  
• How to increase conversions by taking advantage of new and updated SERP features this holiday season  

In this edition of BrightEdge Tips & Tricks, BrightEdge Product Consultant, Dave McAnally, and Client Success Manager, Andrea Aber, explore ways to make the most of BrightEdge’s powerful dashboard capabilities! Our top customers are using hacks like these to uncover new business insights empowering their SEO strategy like never before.

Join us as we take a look at how you can use dashboards to get new and insightful views on your competitive landscape, refuel your content strategy and ideation process, and discover ways to share your unique findings with key stakeholders in your company.

By understanding how the BrightEdge platform gives you the ability to structure data in a way that makes sense for your company, you will be empowered to: 

• Tailor a view of your market landscape to reflect what matters for your business
• Save time configuring reports and data by taking full advantage of BrightEdge's dashboard capabilities 
• Uncover new insights by exploring different ways to pivot and organize data

Over the past year brands have had to make sweeping changes and pivot to new market realities. To be agile, you need to identify what trends are emerging that you need to react to, but you also need to have the operational agility to react to those trends as they emerge. This ability to move quickly can be challenging for global brands with a lot of moving parts.

Watch BrightEdge and Intel as we discuss strategies for not only identifying trends that matter but operationalizing against them faster with greater urgency.

You'll learn how:

• Global brands such as Intel leveraged data and insights to pivot and activate quickly
• To utilize macro search data to fuel faster and more deliberate omnichannel strategies
• To tie your actions to outcomes automatically within the BrightEdge platform

Featured Speakers:

Winning in SEO isn't just about keywords anymore. Today’s SEOs and Digital Marketers must aim to present an overall search experience that aligns to customers’ expectations and intent.

The addition of universal search adds another layer of complexity as over 50% of searches now result in zero-click results. On the bright side, marketers can directly leverage and interpret search engine results to inform the kind of content they need to be discoverable by the right audience, at the right moment. The search results can tell you when you need to be relying on images, where you need to be very transactional, and where you customers will expect long-form content.

Watch this BrightEdge how-to session as we look at what valuable insights can be gleaned from the search results pages and Data Cube, and how you can leverage both to formulate and execute a winning content strategy.

What you can expect to learn:

1. How to identify the types of content that are driving engagement for your customers
2. How Google is treating universal results across different industries
3. How to use a search result page’s features to inform your content strategy

Featured Speakers:

It's no secret that the global COVID pandemic contributed to the growth of online businesses, and significantly increased the importance of search. We saw first-hand that companies who quickly adapted to these new requirements became more successful as the pandemic wore on. As we've learned more about protecting ourselves, and as vaccines become more widely available, the economy is once again shifting, and businesses will face new challenges and opportunities.

At BrightEdge we continue to leverage our enterprise-grade technology to research market trends and share those insights. Watch our BrightEdge research webinar, Beyond the Search Evolution: How Vaccines Will Shape the Future of SEO and Digital, as we look at how industries are responding to these shifts, which metrics will provide critical insight, and what leading companies can do today to ensure they are responding to consumer demands and preferences.

What you will learn:

• Which digital behaviors have remained steady, and which are continuing to evolve
• How you can leverage vaccines and digital data to gain insight into the economic re-opening and how this will impact your consumers' preferences
• What facets of SEO and digital will change and how this could impact your strategies
• Which new metrics will be critical in order to gain actionable insights as the economy re-opens

Adapting to algorithm updates can be challenging as they often involve multiple groups in an organization. Large brands with lots of moving parts need a data-driven plan of action that is both realistic and comprehensive.

Simply knowing what needs fixing is not enough!

Watch as we share what is and isn't working across multiple industries leading up to the Page Experience Update. We define what critical opportunities brands need to plan for and share research on which industries are well prepared and which will likely see significant shifts in May, including industry forecasts for Education, B2B, Retail and Finance.

We cover five essential strategies from brand and industry experts with over 20 years of experience addressing Core Algorithm Updates.

In this on-demand webinar, you will learn:

• How Google defines Page Experience and how core web vitals factor in.
• How to forecast the impact of the Page Experience Update - at scale across multiple keyword groups.
• Data-Driven techniques to help define an action plan for multiple stakeholders.
• How to create a virtual war-room to monitor and respond to changes with agility in May.
• Practical strategies to optimize and mitigate the impact of the core web vitals update.