This webinar was presented live on July 10, 2024 and will soon be available on-demand.

It's been a month since Google launched AI Overviews, sparking discussions about early missteps and observations. Beyond these short-term issues, there are clear signs that generative AI will fundamentally change how we use search. It's not just about what's happening now, but where this technology will be in a year. SEO teams have the opportunity to unlock unprecedented value from search, but only if they plan and execute their strategies with specific nuances in mind.

Join us for this informative webinar where we will share key findings from BrightEdge Generative Parser™ and discuss the crucial nuances in your SEO strategy that will position you to win in this new AI frontier. We will not only look at Google's AI Overviews but also other key players like Perplexity and You.com to understand what will be needed to future-proof your strategies as these technologies become more integral to how your customers shop.

You'll learn:

• What BrightEdge Generative Parser™ reveals about how these engines are improving in helping users
• Key trends indicating what we can expect in the coming months
• How technologies like Data Cube X and Copilot for Content Advisor can help you reduce manual work while optimizing for traditional rankings and AI citations.

Featured Speakers:

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This webinar was presented live on July 10, 2024 and will soon be available on-demand.

It's been a month since Google launched AI Overviews, sparking discussions about early missteps and observations. Beyond these short-term issues, there are clear signs that generative AI will fundamentally change how we use search. It's not just about what's happening now, but where this technology will be in a year. SEO teams have the opportunity to unlock unprecedented value from search, but only if they plan and execute their strategies with specific nuances in mind.

Join us for this informative webinar where we will share key findings from BrightEdge Generative Parser™ and discuss the crucial nuances in your SEO strategy that will position you to win in this new AI frontier. We will not only look at Google's AI Overviews but also other key players like Perplexity and You.com to understand what will be needed to future-proof your strategies as these technologies become more integral to how your customers shop.

You'll learn:

• What BrightEdge Generative Parser™ reveals about how these engines are improving in helping users
• Key trends indicating what we can expect in the coming months
• How technologies like Data Cube X and Copilot for Content Advisor can help you reduce manual work while optimizing for traditional rankings and AI citations.

Featured Speakers:

Join Webinar

This webinar was presented live on May 29, 2024 and will soon be available on-demand.

Discover the intricate dance between organic search traffic and website success in our upcoming webinar. Delve into the core of SEO strategy as we unravel the mysteries behind fluctuating traffic. Learn to discern between ranking shifts and search demand variations, empowering you to make informed decisions for your business.

In this webinar we share exclusive research unveiling the driving forces behind traffic changes across the industries. Don't miss this essential session packed with actionable insights and data-driven strategies to elevate your SEO game to new heights!

You'll learn:

• Industry benchmarks for changes attributed to rankings or search demand.
• How top SEOs quickly identify the root causes of traffic fluctuations.
• How BrightEdge's AI technology saves you hours by streamlining the connection between optimization

Featured Speakers:

This webinar was presented live on April 24, 2024.

In the aftermath of Google's March Core Update and the rise of AI-first search engines, the demand for content has never been greater. SEO professionals must act swiftly, leveraging generative AI effectively without sacrificing quality. How can you create and optimize content without compromising on scale or speed?

Join Dave McAnally, BrightEdge Senior Customer Success Manager Natalie Corkos, and Jeffrey Pe Benito Digital Marketing Director for Vertiv.com, us they we delve into how leading SEO experts are enhancing their SEO efforts to stay ahead of the competition, while leveraging generative AI.

What You Will Learn:

• Key trends impacting SEO workflows in the second quarter
• How experts utilize generative AI to boost productivity without sacrificing authenticity
• Practical methods to leverage generative AI technologies such as BrightEdge's Copilot for accurate, rapid optimization of hundreds of pages, reducing manual effort and benefiting both users and search engines.

This webinar was presented live on Wednesday, March 27, 2024 and is now available on-demand.

Search engines are advancing at an incredible pace, thanks to groundbreaking AI developments and Google's latest enhancements to their Search Generative Experiences (SGE). Alongside these advances, traditional search isn't standing still either. Google has just rolled out a significant core update, reshaping the SEO landscape once more.

Wondering how to adapt your strategies amidst these changes? Tune in for an enlightening discussion with leading SEO experts as we discuss how they stay on top of evolving search trends and adapt to shifts in the field. Our exclusive insights into how top SEO professionals are navigating these innovations will equip you with knowledge to refine your own approaches. Don’t miss out on this essential webinar for any digital marketer aiming to keep a competitive edge in this rapidly changing environment.

Key takeaways from the session:

• Understand the impact of AI-driven search on SEO and how businesses are rethinking their strategies.
• Identify the critical metrics to monitor during sweeping search engine updates.
• Learn effective ways to address concerns and gain support for your SEO strategies as you navigate the fast-changing conditions of the search landscape.

This webinar was presented live on February 21, 2024, and is now available on-demand.

As SGE and AI technology become more prominent in search engines, SEO professionals need to rethink their approach to targeting keywords. It's no longer just about including keywords on a webpage; it's about ensuring that the page aligns with the user's intent. Our Generative Parser technology reveals that this will be even more crucial as new modules and content sourcing methods are introduced in SGE.

In this webinar we are joined by Dan Pizzolato, Asst. Director of Paid and Organic Search at Crowe, for a discussion on the strategies required for keyword research in an AI-driven search environment. We share recent findings from SGE that have significant implications for SEO research and demonstrate how top SEO teams are adjusting their keyword strategies to navigate the complexities of AI search algorithms while leveraging AI technologies to boost productivity.

You'll learn:

• The latest updates from Google's SGE and its potential impact on SEO.
• Effective techniques for conducting keyword research in a AI-driven SEO landscape.
• Practical tips to streamline your workflow, enhance efficiency, and gain valuable insights for creating superior content.

This webinar was presented live on January 17 and 24. The January 24 session is now available on-demand.

2023 was the year generative AI emerged as a transformative technology; 2024 will be the year we see it scale. The most anticipated change will be Google deploying generative AI to all users, changing how people search and how companies are found online. And companies will deploy generative AI to turbocharge productivity and win in this new generative AI-driven marketplace.

Is your SEO strategy ready for generative AI? Join us as we discuss the essential ingredients for winning in SEO in 2024. We’ll walk through our recent "Ultimate Guide to SGE" and share the latest unreleased findings. We’ll also show you exactly how generative AI and technologies like Copilot can accelerate your success. Additionally, we’ll share strategies that leading marketers employ to help their organizations adapt to innovative work practices.

What you'll learn:

• Essential website attributes for AI-driven search optimization
• The significance of technologies like BrightEdge's Copilot in boosting SEO productivity and quality
• Effective communication tactics for AI-enhanced search, ensuring support of your SEO strategies

Presented live on December 13, 2023, this webinar is now available on-demand.

Join us as we look at notable developments that shaped SEO in 2023, including the impact of AI and Google's Search Generative Experiences (SGE). It was a year marked by some major core updates! Expect to receive actionable insights and strategies to effectively steer through the SEO landscape in 2024, as well as learn how BrightEdge can amplify the value you derive from organic search.

You'll learn:

• Themes that shaped SEO in 2023 and will continue to matter in 2024
• Ways to scale SEO with BrightEdge in 2024
• What new things we can expect for 2024

Presented live on August 23, 2023, this webinar is now available on-demand.

In 2023, the convergence of search and Artificial Intelligence (AI) is transforming the landscape of digital technologies in unprecedented ways. We have witnessed the integration of generative AI within prominent search engines like Google and Bing, with new possibilities and potentials unfolding in real time.

Navigating these rapid changes and ensuring that your Search Engine Optimization (SEO) strategies are robust for the future can be a complex and daunting task. The question arises: How can you ensure that the strategies you employ today will remain relevant and valuable tomorrow?

This webinar will provide will equip you with the essential knowledge to stay competitive in this AI-driven search environment. Our expert team covers:

• An overview of the latest developments, key observations from Google's SGE environment, and practical insights to ensure you remain at the forefront of the industry.
• An overview of the critical elements that webpages require to be considered for AI-sourced results.
• Practical guidance on how the BrightEdge platform can assist you in staying ahead of the ever-changing search results.

This webinar is designed to empower you with the tools and insights needed to excel in a world where search and AI are inextricably linked. Join us to gain a strategic edge and make sure you are ahead of the game in this dynamic and evolving field.

Featured Speakers

This webinar was preesnted live on July 19, 2023 and is now available on-demand.

Organic search remains a crucial revenue source for e-commerce brands. However, with the recent introduction of Google SGE, Chat GPT, and AI-driven innovations, many SEO professionals are uncertain about navigating the second half of the year. How are these AI advancements impacting your business, and how do SEOs determine what changes need to be made?

Join us on Wednesday, July 19 at 11 am PDT | 2 pm EDT to hear from top e-commerce SEO experts who will share their strategies for adapting to new search experiences and plans for the Q4 holiday shopping season and beyond. You will be sure to gain insights on framing your strategy to address AI concerns within your organization and tips to effectively measure the impact of AI-driven developments. This is an event you can't afford to miss!

Featured Speakers:

What you'll learn:

1. Ways to detect how recent AI advancements are impacting your business
2. Strategies for adapting to the new SGE experience in preparation for the holiday season and beyond
3. Tips to measure the impact of your evolving SEO strategy