[3/22/2018 Update: Google’s test of question-answer SERPs is now officially on hold. Danny Sullivan stated that, in response to a week’s worth of data and user feedback, Google is concluding the experiment and looking at “improving when and how it appears,” suggesting the question-answer SERP could reappear in the future in a re-optimized format.] Update! We have enough […]

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Google has begun displaying multiple Quick Answers on certain search engine result pages (SERP). How does this impact optimizing for the Quick Answer box and featured snippet placements? Buried in a January article on Google’s The Keyword webmaster blog was a mention that the search engine giant was going to start displaying more than one […]

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We recently caught up with Avi Bhatnagar, Senior Director of Digital Strategy at WhiteHat Security, to learn about how he increased website traffic and leads using the BrightEdge Smart Content framework. Avi oversees several marketing channels and often comes up with a new approach for one program that he later reapplies elsewhere. The interview below […]

The post WhiteHat Security Increases SEM Efficiency Using Smart Content Framework appeared first on BrightEdge SEO Blog.

Earlier this month, Google made a subtle change in their Search Console that many overlooked: they changed the max quotas for the number of times you can manually request Google to crawl a URL. Previously, you could request that Google crawl a selected URL 500 times per 30-day period. You could also request that Google […]

The post New Manual Crawl Limits in Google Search Console: How It Will Impact Crawl Management appeared first on BrightEdge SEO Blog.

As brands look to get more ROI out of their content marketing investments, they’re turning to BrightEdge for advice on how to get their blogs, knowledge center articles, glossary entries, campaign landing pages, and other pieces of content – easily discoverable in organic search and, once found, do a better job at engaging and converting […]

The post BrightEdge Smart Content Ebook Is Now Available appeared first on BrightEdge SEO Blog.

The ever-evolving SERP layout has a new twist. Since the beginning of online search if you input a search query, you see the results listed in one of the expected SERPs layouts. If you click on a listing and go to the site, you can consume that content. Since February 2018 if you click the […]

The post SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs appeared first on BrightEdge SEO Blog.

In January 2018 Facebook announced that they updated their algorithm for the platform. With an estimated 2.2 billion monthly active users and about 50 million businesses on Facebook, they were able to generate a staggering $13B in add revenue in Q4 2017. It compares favorably with Google’s $32B in Q4 revenue from all sources. Like […]

The post As It Matures the Facebook Algorithm Mirrors the Google Search Algorithms appeared first on BrightEdge SEO Blog.

BrightEdge received hundreds of nominations for the 2017 BrightEdge SEO and Content Awards for North America from its community of over 8,000 brands. The variety and quality of nominations was outstanding and the achievements of community members were truly inspiring. Some of the 40 finalists include companies, such as L’Oreal, Facebook, Hallmark, White Hat, BCG, […]

The post 2017 BrightEdge SEO and Content Awards Finalists Have Been Selected and Notified appeared first on BrightEdge SEO Blog.

Everyone here at BrightEdge is excited to announce the return of the Share Global Insights Tour in 2018! We’re building on the momentum from the 2017 tour, adding new tracks, product training sessions, and even more speakers. We will be back with single day events in New York, London, and Chicago. And new in 2018, […]

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Mobile continues to gain momentum. In our 2017 mobile study, we found that 57% of all online traffic occurred on smartphone and tablet devices. Consumers and, to a lesser degree, business buyers have been selecting mobile as their platform of choice when interacting with brands and sites. Given the importance of mobile as a marketing […]

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