Making smart content can seem straightforward once you know the framework. We walk through five of the common but easy-to-miss mistakes. The Smart Content framework enables brands to increase content performance on SERPs, boost their share of voice, and get more high-intent customers to engage with their website content. The framework essentially works like a […]

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Do you ever feel overwhelmed by the volume of data you need to consume and understand every week? Then you’re in the same position as most digital and search marketers who are trying to uncover practical insights about their market, customers, and competition from the torrent of content performance data at their disposal. It’s complex […]

The post NEW BrightEdge Insights – Your Personal Data Analyst appeared first on BrightEdge SEO Blog.

Google is rolling out the first phase of the new Google Search Console (GSC) Beta this week to all of its customers. Google says it will be releasing additional functionality in the new GSC over the next rest of the year. For Google Webmaster Tools diehards, it will allow you to toggle back if you […]

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BrightEdge released the updated 2017 BrightEdge Holiday Shopping Report in December 2017, revealing three key trends. First, holiday shopping is happening sooner, with browsing traffic spikes on the Sunday before Thanksgiving. Secondly, consumers are more comfortable making purchases on their mobile phone or tablet. Lastly, mobile Black Friday transaction volume surpasses mobile Cyber Monday, increasing […]

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The SERP is changing. Only focusing on ranking #1 on organic search results is no longer effective to succeed in website traffic acquisition. Keyword prioritization must account for whether this keyword has any chance to be shown above the fold organically. BrightEdge visual parsing technology is the solution to this problem. According to recent BrightEdge […]

The post What is Visual Parsing Technology – And Why You Should Care appeared first on BrightEdge SEO Blog.

Follow this 5-step process to conducting a website audit, from establishing a baseline all the way to communicating SEO success. Your boss brings in cupcakes on Friday afternoon to celebrate a good quarter of hitting revenue goals… That’s a good surprise. Your boss phoning you at midnight to find why site traffic has suddenly dropped […]

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The Internet evolves at breakneck speed, companies change, technology gets better, and strategies adjust. It’s inevitable that at some point in your marketing career, you’re going to face the challenge of overhauling your website. All of those files, all of that content, all of that technology you and your team has been working on for […]

The post 7-Step Guide to Site Migration and SEO Success appeared first on BrightEdge SEO Blog.

An incredible 50% of local mobile searches will lead to store visits within one day, and 18% of those searches will result in a purchase within that same timeframe. The power of local search optimization to reach customers with the information they want and entice them to try particular local businesses cannot be understated. We […]

The post Local Search Optimization: The Opportunity, and How to Compete appeared first on BrightEdge SEO Blog.

Running an effective digital marketing campaign with a small team can seem daunting. It’s doable, however, with planning, training, and technology. This two-part series will offer advice to help brands see how to maximize the resources they have in their small teams. You can read part one here. When you have the members of your […]

The post SEO with a Small Team Part 2: Making Your Plan appeared first on BrightEdge SEO Blog.

Connecting SEO and Content Marketing Trends and Strategies With The People That Execute Them   At BrightEdge, helping our customers succeed is at the heart of everything we do. And this year, we continued to build and expand our programs and events to help our customers thrive in the fast-paced and ever-changing digital marketing landscape. […]

The post A Year in the BrightEdge SEO Community: Looking Back on 2017 appeared first on BrightEdge SEO Blog.