Content silos are the second part of a three-part strategy. Explore Part 1 and Part 3 of Michael’s in-depth series. When people hear that they need to improve their SEO and content marketing efforts, they often jump feet first into blogging. Unfortunately, without a strong website architecture, the potential impact of blogging is greatly diminished. […]

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Among all digital marketing goals the most important one is simple: to help grow business. Accomplishing that is where it gets complicated. Here’s an introduction on how to get the internal buy-in and resources that you will need. Content is the fuel that powers meaningful growth, capturing every relevant moment in search with an engaging […]

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Google announced this week that it launched a new way of displaying additional search results on the mobile SERP, the More Results button, effectively removing pagination. How does this impact your site? According to a tweet from Google’s SearchLiason Twitter account, secondary organic search results will now be displayed differently on mobile. Upon reaching the […]

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What is vertical search optimization or VSO? From an interactive and transactional perspective, search is the fundamental digital discovery activity. People input text or voice to search, find alternatives, explore, and then make decisions. Traditional or horizontal search engines report billions of queries per day and in excess of 2 trillion queries worldwide per year. […]

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Voice represents a significant transformation to the way end users interact with Search. The convergence of Voice, vertical search engines, and mobile will accelerate the fragmentation of Search and the need for agile and targeted SEO. Organic continues to be a critical channel for marketers. The expansion and modification of paid search placements on Google, […]

The post SEO for Voice Search: Are We Looking at Optimization the Right Way? appeared first on BrightEdge SEO Blog.

Integrating the modern marketing stack with Smart Content allows brands to optimize performance for Organic and other digital marketing channels along the buyer’s journey and funnel. BrightEdge developed the Smart Content framework partially as a response to many brands’ struggle to make their regular content highly visible in organic listings on search engine results pages […]

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