ChatGPT's user-facing agent now accounts for more than 96% of all AI user bot traffic on the web, far ahead of every other AI platform, according to BrightEdge. CEO Jim Yu says this changes how brands must think about bot traffic: "AI search is no longer just about answers. It is becoming about who can act." Many sites still run blanket AI-blocking rules built for 2023-era scraping fears, unknowingly shutting out the very agents now driving AI-powered answers. Yu's message: redesign for AI-readable, structured content — blocking automated traffic no longer protects brands, it sidelines them