English, British
News Item Title
CTV ads drive significant uplift in brand AI searches, BrightEdge data shows
News Item Author Name
thecurrent
News Item Published Date
News Item Summary

BrightEdge-commissioned data shows CTV advertising is boosting branded AI search queries across ChatGPT and Google AI Overviews. CEO Jim Yu advises brands to align creative narratives with AI prompt patterns and structure content to be consistently discovered and cited across AI platforms.