Forbes CMO Network explored how AI agents are shaping brand perception as users increasingly rely on generative search and assistants for decision-making. BrightEdge CEO Jim Yu was cited, building on themes from the SPARK Live keynote on March 12, with references to AI HyperCube (AIHC) and AI Agent Analytics in understanding how brands appear across AI-driven experiences. The article highlights how AI-native visibility and measurement are becoming central to managing brand presence in search.