Forbes featured BrightEdge data revealing a shift in the competitive AI search landscape, with Gemini surpassing Perplexity after the latter lost 13.4% market share while Gemini expanded by 38.18%. CEO Jim Yu described this moment as “AI Darwinism,” explaining that consumers are gravitating toward preferred AI platforms as a survival-of-the-fittest dynamic reshapes discovery. Yu also emphasized that regardless of which AI leader emerges, marketers must ensure their content is easily understood and surfaced by AI engines to remain visible as generative search matures.