The article covers BrightEdge’s newly released data showing a 752% year-over-year surge in AI-driven referrals to ecommerce sites this holiday season — underscoring a major shift in how consumers discover products. It highlights category-level jumps (e.g. 900% for grocery, 375% for furniture, 257% electronics, 104% apparel) and reinforces that while AI referrals are rising fast, traditional organic search (Google) still accounts for the bulk of traffic. The story positions BrightEdge as the source of the insight and a leading voice on the emerging AI-powered discovery trend.