Industry Leaders and Global Brands Talk Trends,Search, and Content


BrightEdge, the leader in enterprise organic search and content performance, will embark on the last leg of the Share Global Insights Tour on October 9-10, with speakers from Google, Microsoft, Cisco, NBC and BlackRock sharing insight on search and the customer experience, one of 2018’s major marketing trends.

The Share Global Insights Tour is a series of all-day events designed for BrightEdge customers and the broader search, content and digital marketing community. In its eighth year, Share has been recognized by Forbes and as a “leading industry event for digital marketers by digital marketers.”

This year Share San Francisco will feature:

Inspirational Keynotes: 
Powering the Customer Experience Through Search 
In his keynote, BrightEdge CEO Jim Yu will discuss the unprecedented opportunity for marketers in an AI-first world to connect data and deep learning with content and campaigns to power the customer experience.

Sport is a Business, Business is a Sport 
Olympian Derek Redmond will discuss his journey after a serious mid-race injury. Lauded as NBC’s third top Olympic moment ever, and mentioned in a public speech by Barack Obama, Derek Redmond is a top motivational speaker in Britain.

“Throughout the Share18 Global Insights Tour I will be sharing real life examples on how building and inspiring teams to be innovative in their thinking can impact personal and professional performance”, Redmond said. “In organizations and sports alike, it is vital that marketers have an awareness of not only their own role, but also put themselves in their customers’ shoes. The result is a shared experience and the ultimate win-win.”

Innovative Industry Panels:

Elevating the Role of SEO to the C-Suite 
Attendees will walk out of this session with specific examples and practical, how-to advice for communicating the value of search to the C-suite.

The Search Frontier 
In this star-studded panel of industry panellists, experts will cut through the hype surrounding future trends and explore AI, Content Performance, and Paid Search and provide real, practical advice on how attendees can continue becoming high-performing marketers ready for emerging opportunities.

Imaginative Breakout Tracks 
Technical SEO for and by Technical SEOs 
Stay ahead of the constantly changing search landscape with the BrightEdge platform. 
In this session, speakers will go deep into how to apply the latest innovations to the current challenges facing advanced SEO.

Building the Roadmap for SEO Success 
In this session, speakers will walk attendees through a tried-and-true Marketing Performance Framework methodology. Marketers will learn how to conduct the initial site assessment, identify technical and content gaps, and structure reporting.

Elevating the Role of SEO 
Attendees will come away from this session with actionable strategies to gain buy-in and investment on the critical role that SEO plays across the entire marketing technology stack.

Small Teams, Big Impact 
Hear success stories about how search data can be used to increase discoverability and 
improve the performance of other digital marketing channels. This session will demonstrate how to replicate these successes.

Training and Certification 
In addition to the main content line-up, customers can join the half-day BrightEdge Training Program on Tuesday, October 9. The schedule includes a welcome lunch, personalized platform training and a cocktail reception afterwards.

The BrightEdge Edgie Awards 
Marketers from top-tier companies across industries have already delivered remarkable achievements in 2018 and these awards will recognize their results and business acumen. Past award winners include IBM and L’Oréal. Attendees will have the opportunity to network with all nominees and winners during an exclusive networking and cocktail session.

“Our mission at BrightEdge is to inspire and deliver the best performance for our customers by becoming an integral part of the digital experience.” said Krish Kumar, COO of BrightEdge. “As the role of SEO evolves into a strategic, mission-critical function, our customers are hungry for innovation and industry best practices. Share allows customers and the community to share the latest best practices needed to deliver and optimize digital experiences across the customer journey.”

Capacity is limited so attendees are encouraged to register early. Learn more about the tour programs and register on the new Share Global Insights Tour website.

About BrightEdge

BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results such as traffic, conversions and revenue. The BrightEdge S3 platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge has over 1,500 customers including 57 of the Fortune 100. The company has eight offices worldwide and is headquartered in Foster City, California.