BrightEdge Leads Industry to New Era of Content Performance Marketing
SAN MATEO, CA--(Marketwired - Aug 20, 2014) - BrightEdge, the essential content marketing platform, today announced significant company momentum at Share14, its fourth annual premier digital marketing conference. BrightEdge's customer base has grown to 1,000 direct customers, up from 650 this time last year, and revenue has grown 52 percent year over year. There are now more than 1,500 BrightEdge Certified Professionals worldwide, only one year after BrightEdge pioneered the industry's leading professional training and certification. BrightEdge has also grown to 250 employees worldwide, and opened offices in Chicago, Sydney, and Japan. Bolstered by this tremendous business growth, as well as new technology enhancements and innovations, BrightEdge is propelling the industry into the new era of content performance marketing.
"Content performance marketing is the future, and we're committed to helping marketers everywhere succeed," said BrightEdge CEO and Founder Jim Yu. "The content marketing community's meteoric growth requires innovative technology, and that's what we are announcing at Share14. We are continuously innovating to ensure marketers have the best technology at hand to make sure that their content delivers positive business impact for any organization."
At a time when companies are investing in content more than ever before, the need for data-driven performance insights has reached a critical level. According to DemandMetric, nearly 80 percent of CMOs believe content is the future of marketing and, in 2013, a staggering 93 percent of B2B marketers reported they were working in content marketing, according to CMI. That's why BrightEdge is continuing to innovate at an unprecedented pace and is taking bold steps to support the industry as content marketing moves into a new age. In addition to this year's massive business growth, the company is laser focused on creating the technologies that will make the biggest impact on content success and performance industry-wide. In fact, BrightEdge was named one of this year's "Most Innovative Companies" throughout North America by the 2014 International Business Awards last week. BrightEdge's Data Cube, which analyzes billions of pieces of web-wide content, and the Content Optimizer, a powerful recommendation engine for content optimization, led to BrightEdge being honored as a Stevie® Award Winner.
At a time when 27 million pieces of content are being shared every single day, content marketers need access to insight around their content more than ever. BrightEdge is the solution. Tomorrow, at their fourth annual industry event, Share14, they will announce new innovations to their technology that will unlock the value of content performance data for everyone, everywhere. These advancements, paired with their tremendous geographic, employee, and customer base growth, serves to confirm BrightEdge's place as the driver for the new era of content marketing -- one in which every marketer creating content will have the knowledge to improve performance and impact their bottom line.
"My team uses [BrightEdge] to track optimization efficacy, content targeting, and competitive movement," said Lauren MacPhail, director of SEO and organic content at Macy's. "In the past, the issue was always, 'We don't know what we don't know,' but the Data Cube has started to solve for this, giving us greater insight into our blind spots."
BrightEdge is the essential content marketing platform for modern business. It transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge's 8,500+ global brands include leaders like 3M, Microsoft, Netflix and Nike. The company is based in San Mateo, CA with offices in New York City, Chicago, London and Tokyo.