BrightEdge Acquires Oncrawl to Future-proof Web 3.0 Strategies
Combining next-generation marketing and data science technologies to understand machine-to-machine communication for future data privacy and compliance needs.
FOSTER CITY, Calif. – February 23rd, 2022 – BrightEdge, the global leader in organic search and content performance, today announced that it has acquired Oncrawl. Oncrawl is a multi-award-winning AI-driven platform that helps digital and search marketers make smarter technical website and content marketing decisions
According to BrightEdge CEO Jim Yu, “BrightEdge and Oncrawl have a common DNA and a shared vision for the future for digital technology and marketing. We are delighted to expand industry horizons by acquiring highly specialized search technologies whose creators have the same commitment to innovation and customer success. We were extremely interested in Oncrawl’s vision of the role of data and AI in the future of data-driven marketing."
There are over 2 billion websites worldwide today, with 250,000 new websites created every day. The combination of more sites, more data, and the evolution of web 3.0 represent significant challenges and opportunities in how the internet will operate in the future.
Understanding how websites interact with users was the ultimate digital marketing priority in the past. However, as websites now interact autonomously with other websites and with entities like Google, Amazon, and Meta, machine-to-machine communication is becoming the fabric of Web 3.0.
It is this new complexity of site-to-site interaction that this acquisition and partnership help marketers navigate.
Together, BrightEdge and Oncrawl are the first to offer a complete enterprise-oriented solution that provides both sets of customers with the additional flexibility needed to do machine learning-led project-based research and analysis, utilize business intelligence and activate resources. It also helps customers address current and future compliance requirements such as GDPR, CCPA, and soon CPRA.
The deal creates the world's most comprehensive, flexible, and intuitive organic search software. In addition, it is the first and only one capable of addressing the informational data complexities faced by modern enterprise marketing departments of today. BrightEdge and Oncrawl are coming together to drive a new wave of data science innovations by combining resources while offering integrated and dedicated search marketing solutions.
"When we created Oncrawl, our mission was to democratize Natural Language Processing (NLP) and advanced engineering to build the next generation of data and technical SEO solutions," said François Goube, Oncrawl CEO. "This acquisition gives marketers ultimate elasticity to get the most out of their data and support the entire digital marketing ecosystem. I am excited to combine forces with BrightEdge to be the first in the market to deliver this to customers."
From today, BrightEdge users can now perform sophisticated data scientist tasks in their website analysis to complement the work they are already doing on the platform. Oncrawl users can leverage BrightEdge advanced automation and data visualization technology to help customers reduce manual labor and scale their SEO and digital marketing campaigns—all without adding new vendors to their tech stack.
The union of these two organic search technology pioneer paves the way for how cutting-edge enterprise organizations will leverage true data science in their SEO programs. Both search and digital marketers will benefit from the ultimate flexibility, security, insights, and control over their data.
The industry is expected to follow. Learn more here.
BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results, such as traffic, conversions, and revenue. It is powered by a sophisticated deep learning engine, the BrightEdge platform. It is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social, and mobile. BrightEdge's thousands of enterprise customers include global brands, such as Microsoft and Adobe, and 64 of the Fortune 100 and 9 of 10 leading international digital agencies. The company has offices worldwide and is headquartered in Foster City, California.
Oncrawl is a technical SEO platform that pioneered big data infrastructure in crawl technology and semantic analysis of organic search data. Their solutions help more than a thousand clients in 66 countries to improve their organic traffic, rankings, and revenues by opening Google's black box. Clients include Vistaprint, Canon, Lastminute.com, Forbes, and other leading companies. In 2021, Oncrawl became the most awarded SEO platform with multiple awards at the US, UK, Canadian, Global, European, APAC, and Mena Search Awards as Best SEO Software.