How Much More Organic Traffic Do You Want to Deliver?
Organic search makes up 51% or more of all web traffic for most companies. Because search engines are constantly evolving to improve their relevance to users, new opportunities in SEO are created every day. In fact, every company we analyzed recently had significant untapped search opportunities and unrealized traffic and revenue.
The BrightEdge platform helps you identify additional revenue opportunities to capture along the following segmentation criteria, including:
- By Device type: Your visibility in search results on phone and tablets can be markedly different from desktops -- leading to losses of traffic on mobile of 68% in extreme cases. Use BrightEdge to understand where and how to focus on mobile searches.
- Local: If you have a presence in multiple cities, local search results offer great opportunities in addition to your "classic" results. BrightEdge's universal analysis pinpoints locations where you are not fully optimized and where your competition is ahead of you.
- Country: Search results will be different in each country, so you need to take steps to understand and capitalize on those differences. Though they are all English-speaking countries, US, Canada, UK, Australia, and New Zealand can all present different search rankings and different opportunities to rank.
- Competitive: If you assess what keywords your competitors are and not addressing, you can find keywords to compete on and keywords with less competition to pursue.
- Media type: With Google displaying universal results (images, video, ratings, reviews) on 99% of SERPs, you can take steps to track and improve rankings for those items and better understand their impact on traditional keyword rankings or classic SERPs.
- Striking-distance keywords: Find keywords and pages that already rank for you in the "striking distance" zone, but are not yet optimized onto page 1 and could rank on page 1 with a little additional optimization.
- Authority and trust: If you have a site with high domain authority and history, you can leverage those domain and backlink advantages into additional keyword and page rank results.
- Long tail: The long tail can present an excellent traffic opportunity, but because it is inherently broad and complex, it is a challenge to leverage. BrightEdge allows you to understand and pursue more long tail keywords.
