Webinar: The Power of SEO and Content Marketing in the New Buyer's Journey

Tuesday January 31, 2017, 10 am Pacific / 1 pm Eastern

Speakers:
BrightEdge SVP of Marketing Kevin Bobowski
BrightEdge VP Demand Gen and Head of SEO Erik Newton

The buyer’s journey has transformed from a fairly predictable linear progression to a faster and more dynamic user experience where buying decisions are made in micro-moments. The change makes SEO and organic local and mobile skills and results even more important.  

In this webinar, learn about the new micro-moments and how the BrightEdge platform helps you identify and capitalize on them. SEO, content marketers, and digital marketers will all gain insight from this 30-minute webinar followed by a Q&A session with the presenters. Specifically Bobowski and Newton will present a compelling framework for understanding how the customer journey is evolving and then dive deep into the Data Cube to show how to analyze universal content results through tracking of Quick Answers, Local 3-Pack, and Places while they give detailed recommendations on how to improve in these areas. 

Register now.