BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Introducing BrightEdge AI Catalyst: Innovating to Give You Complete Search and AI Visibility

We are all navigating a constantly changing search and AI landscape. As the ground shifts beneath our feet, marketers have never had a more critical time to evolve and stay ahead. Today, together with our customers, we are making a monumental step forward as we launch BrightEdge AI Catalyst....

4 Essential Strategies for Navigating SEO in the AI Search Era

We're barely into 2025, and the transformation of search through AI is already reshaping how users discover and consume content. At BrightEdge, we're closely monitoring these developments to help marketers not just adapt, but thrive in this dynamic landscape. As AI-driven experiences become...

Google for Jobs: Will Impact Your Talent Acquisition

Google has announced the launch of Google for Jobs. Here's how this new feature will impact your ability to find the right candidates for your business, and how you can use it to your advantage. Nearly half - 46% to be exact - of U.S. employers say that they face talent shortages. In 2011...

Mark Aspillera

M 8 years ago

t 5 min read

How to Identify Orphan Pages on Your Website

Orphan pages are website pages that are not linked to from any other page or section of your site. This means a user cannot access the page without knowing the direct URL. Additionally, these pages can’t be followed from another page by search engine crawlers, which means they are rarely indexed by...

A BrightEdger

M 8 years ago

t 4 min read

SEO for Voice Search: How Technology Impacts SEO

Voice search technology has made tremendous strides in just a few years. Brands need to be aware of how this technology can impact consumer behavior and how they can prepare their websites for success. We have all watched the rise of mobile over the past few years, and now a new search trend has...

Erik Newton

M 8 years ago

t 6 min read

5 Tips for Quality Meta Description Success

Although a quality meta description might not directly raise your site's rankings, it does play an important role in attracting well-qualified traffic. Read on to learn about what Google has established as the practices for this subject. Success with SEO means more than just improving rankings for...

Erik Newton

M 8 years ago

t 5 min read

Link Building Best Practices: Re-Learn Them

Google released an official blog post reminding marketers about link building best practices. This is what all site owners should know about this latest warning. Whenever Google releases a blog post that warns marketers about particular SEO behavior, it is always in our best interest to sit up...

Algo Updates: Should You Worry About Them? | BrightEdge POV Paper

Algorithm Updates If you've been in SEO and content marketing for a while there's a good chance that this term evokes certain kinds of images and emotions for you. Some of them might not have the most positive connotations to put it mildly. There are SEOs out there with memories of doing...

Google's Project Owl: What You Need to Know as Marketers

Google's solution to offensive, incorrect, and vulgar content has been termed Project Owl. Read on to learn how this will impact you, and what you should know. Search quality problems have always concerned Google. Although problematic searches comprise a relatively small percentage of the...

5 Tips for Search Engine Optimization in Australia

The complex, constantly changing world of search engine optimization can feel a lot like standing on the golden beaches of Australia: the sands of SEO never stop shifting under your feet. Google’s algorithm updates continually change the game, requiring SEOs and content marketers to remain light on...

Share NYC is Live This Week

Only two more days until we are live at Share NYC! We’re extremely excited to meet and connect with the BrightEdge community in New York City on May 18. Share continues to be the premier content marketing and SEO event of the industry, and this first stop to NY during our 2017 roadshow will kick...

CEO Update: My Thoughts on the Future of Search Marketing

With the recent news in our market, it felt like a good time to share our thoughts about search marketing landscape and what we are working on at BrightEdge. Since Lem and I founded BrightEdge, it seems that every year brings more change and plenty of exciting opportunities for search...