SEO for AI

AI is changing how search works—and how your brand gets discovered. Today’s search experience is increasingly shaped by emerging technologies like ChatGPT, Perplexity, Claude, and Google’s AI Overviews and AI Modes. That means traditional SEO tactics alone may not be enough.

To stay visible, SEO professionals and digital marketers need to ensure their content isn’t just optimized for rankings—but for AI-driven citations and recommendations. This guide to AI for SEO breaks down what’s changing, what still matters, and how to adapt your strategy so that AI-powered search engines highlight your brand—not your competitors.

Explore how AI impacts keyword research, technical SEO, content quality, and more—so your brand shows up, gets cited, and stays relevant in the next era of search.

Get the Latest on AI for SEO

Structured Data in the AI Search Era

Structured data is a way to label and organize the information on your webpages so machines (and AI) can understand it. Google defines it as “a standardized format for providing information about a page and classifying the page content”developers.google.com. In practice, structured data uses vocabularies like Schema.org and formats like JSON-LD to annotate key elements of your content. For example, on a recipe page you might mark up ingredients and cook time; on a blog you might mark up the...

Content Quality Signals for AI Algorithms

Understanding Content Quality Signals for AI Algorithms In today’s AI-driven search landscape, content quality matters more than ever. Search engines use sophisticated AI algorithms (like Google’s BERT and MUM) to assess whether page content truly serves users’ needs. High-quality, original content written for people continues to rank best. As Google’s guidance suggests, “using AI doesn’t give content any special gains. It’s just content. If it is useful, helpful, original, and...

Long-Tail Keyword Optimization for AI

Why Long-Tail SEO Matters More Than Ever AI-powered search—especially Google’s AI Overviews—is rewriting the rules of SEO. In the past year alone, long-tail, conversational queries have exploded in frequency. According to our recent study on AI Overviews, queries showing an AIO with 8+ words have grown 7x since AIOs launched in May 2024. Users are asking more complex questions, and Google’s AI is now capable of delivering nuanced, contextual responses directly in the search...

E-E-A-T Implementation for AI Search

Understanding E-E-A-T: The Cornerstone of Quality Content Google's quality guidelines emphasize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) as the framework for evaluating content quality, especially as AI-generated content becomes more common. In 2022, Google added "Experience" to the previously known E-A-T framework, highlighting the importance of first-hand, real-world knowledge. This means successful content should demonstrate the author's actual experience, such...

2025 Guide to a Successful Site Migration: How to Protect Your SEO and Grow in the Era of AI Search

Site migrations have always been one of the riskiest moments for organic search—but in 2025, the stakes have grown higher. Search isn’t just about rankings anymore. It’s about how you appear in AI-generated answers, summaries, and recommendations. Whether you’re rebranding with a new domain, launching a redesign, or moving to a new CMS, the wrong migration decisions can erase years of hard-earned search visibility across both traditional SERPs and AI search. This guide was created to...