Within the last year, the integration of mobile into our daily lives expanded in a huge way. In fact, the Pew Internet Project found that nearly a third of all smartphone owners describe their phone as "something they can't imagine living without." So far in 2015, we've gotten a glimpse at just how ubiquitous mobile connectivity will become -- this year's Consumer Electronics Show showcased everything from connected watches to smart t-shirts. For marketers, the continuing mobile revolution presents a wealth of opportunities to engage with consumers. However, it also brings with it a set of challenges: We all know high-performance mobile content is important, but creating the best mobile experience while keeping up with such a fast-evolving ecosystem is difficult.