English, British
News Item Title
What Resolutions Should Marketers Make For 2015?
News Item Author Name
Giselle Abramovich
News Item Published Date
News Item Summary

The end of the year is a natural time to reflect on what happened during the previous 12 months. For marketers in 2014, that reflection includes the rise of programmatic. A bigger commitment, industrywide, to collecting, disseminating, and acting on data. Digital transformation. The CMO's more-recognized role in the C-suite. We could go on.

This is also a time to identify bad habits to break in the upcoming year. Losing weight or quitting smoking aside, CMO.com asked for input from more than two dozen marketing professionals about the bad habits marketers need to resolve to break in 2015. Are you guilty of any of these?